Since December of 2006, TicketNews top events and top sellers exclusive rankings have provided weekly fuel to data enthusiasts. This week, TicketNews will publish power scores (the measure by which rankings are determined) alongside weekly rankings. Power scores add value to the reader’s experience, since they illustrate category-specific weight. Within a category, a power score represents the percent contribution of a particular seller or event since the sum of all power scores equals one-hundred. As such, power scores should only be used to compare events and sellers within, and not across, categories. Most major events and sellers appear in more than one category. Therefore, in a single week, a major event or seller can have up to three unique power scores.
Every Monday, TicketNews ranks the top ten events in the following categories: concerts, sports, theater, Broadway, and Las Vegas; additionally, the top twenty combined events are ranked. Top events power scores are based on ticket sales from the TicketNetwork Exchange™, the world’s largest secondary market exchange. Two factors are used to calculate a power score: total ticket sales from the given event and total ticket sales within the category.
This week, with a power score of 4.21, “Wicked” came in at the top of the list among the top combined events. In second place with a power score of 4.08, the Yankees were not far behind. To view all category rankings, visit the rankings page.
Every Wednesday, TicketNews ranks the top ten primary and the top twenty secondary and combined ticket sellers. Top seller power scores are based on web traffic received by a ticket seller’s website. Three factors obtained from multiple independent resources (such as Hitwise, and comScore) are used to calculate top seller power scores:
- Number of unique visitors (IP addresses visiting a website in a 24-hour period).
- Number of visits (a series of one or more page requests by a visitor without 30 consecutive minutes of inactivity).
- Page views (the average number of unique pages viewed by a unique visitor).
According to Takashi Mitsuya, TicketNews data analyst, “any incongruity among Hitwise and comScore is statistically adjusted to estimate website performance. Power scores are constantly examined to determine if they are the best estimates of the number of ticket transactions. Our power scores are highly correlated with the number of transactions from websites powered by the TicketNetwork Exchange™.”
This week, with a power score of 48.18, Ticketmaster came in at the top of the list among the top sellers. No other seller came close to reaching this level. To view all category rankings, visit the rankings page.
TicketNews power scores bring an added bonus to the data analysis table. For example, “Wicked” is consistently ranked at the top of the theater rankings. Last week, its power score was 32.31; “Jersey Boys,” in second place, was far behind “Wicked” with a power score of 17.63. A power score has the ability to illustrate the gap that can exist between first and second place.