“StubHub Adds Two W’s to NCAA Partner Column”
SAN FRANCISCO, CA (Marketwire) 09/02/08 – StubHub, the world’s largest ticket marketplace, is pleased to announce new relationships with two of college sports’ most notable athletic programs. Commencing with the start of the college football season, StubHub will be recognized as the Preferred Fan to Fan Ticket Marketplace of University of Washington Athletics and a Proud Sponsor of Wisconsin Athletics. The respective agreements will further enhance the visibility and adoption of StubHub’s industry leading ticket marketplace among two of the most loyal fan bases in all of college football. With these two additions, StubHub now is proudly affiliated with 15 collegiate athletic programs and a combined total of nearly 60 team partners across professional leagues and the NCAA ranks.
The Washington Huskies are the fifth team in the Pac-10 Conference to partner with StubHub, joining a roster already consisting of the USC Trojans, Arizona Wildcats, Oregon State Beavers and Stanford Cardinal. StubHub will benefit from varied online and offline marketing components, including stadium signage, game broadcast advertising and on-site pick-up locations at respective venues. Huskies fans looking for the best selection of event tickets will benefit from the expansive availability and those with extra tickets will be able to recoup their investment for tickets they cannot use. This football season in particular will see UW tickets in high demand as the Huskies entertain Notre Dame, as well as three preseason Top 25 teams at Husky Stadium.
“StubHub’s fan-centric approach aligns with the same commitment we have to our loyal season ticket holders and other Huskies supporters,” said Leslie Wurzberger, Associate Athletic Director for Marketing. “This new partnership will give more fans the opportunity to attend Washington Athletics events with the peace of mind that comes from shopping at StubHub.”
The Wisconsin Badgers join the Purdue Boilermakers as the second team in the Big Ten Conference to promote StubHub to its fan base. The new, comprehensive sponsorship package with the Badgers includes scoreboard signage, permanent website presence and more.
“StubHub’s well-known reputation among consumers was a clear indicator that this partnership would be a great fit for our athletics program, as we strive to provide our loyal fans with the widest ticket selection possible and lasting experiences,” said Jeff Jurgella, General Manager of Badger Sports Properties.
“We are excited to add two elite athletic programs in Wisconsin and Washington into our family of collegiate partners,” said Danielle Maged, Head of Partnerships & Sports Business Development for StubHub. “Fans of both teams can feel confident using StubHub, as their transactions will be managed by our best-of-class solution and protected by our industry leading FanProtect Guarantee.”
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with music artists like Madonna and companies such as ESPN and American Express.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.StubHub.com.