“StubHub Launches Innovative New Feature to Enhance Online Ticket Transactions”
San Francisco, CA (StubHub) September 25, 2008 – StubHub, the world’s largest ticket marketplace, today announced the launch of the ticketing industry’s first-ever price mapping feature, setting a new precedent in making ticket transactions as efficient and cost-effective as possible for buyers and sellers alike. “PriceMapper” introduces sold ticket data to sellers in a uniformly displayed seat map in the listing process, enabling those fans to price their tickets based on the truest market value, resulting in a quicker sale. For buyers, this will create listings of more tickets to a greater number of events at the most competitive and attractive prices possible.
The new interactive PriceMapper seat map will enable sellers to view both sold and current listing data for any section or zone, providing the opportunity to view pricing detail to allow for a more accurate picture of the current market value of their tickets. Displaying sold ticket prices serves as a highly valuable gauge for sellers, arming them with insight on the actual prices fans have been willing to pay for specific locations. A new “Compare” feature provides sellers a quick visual indication whether a proposed sale price is in the ballpark of other similar listings.
“The PriceMapper feature will help both the occasional seller who wants to make a quick pricing decision, and the more frequent seller who wants to research trends and listing data to ensure their tickets are listed with a price that makes them likely to be purchased,” said Leigh Goldstein, StubHub Director of Product. “Buyers benefit from having a greater selection of tickets priced at a true market-value. Ultimately, PriceMapper will take the buying and selling process on StubHub to a new level, making it even easier and more convenient for fans to exchange tickets to events nationwide.”
PriceMapper is available immediately for all NFL and MLB venues and will be rolled out across more than 500 additional events on StubHub by the end of October. Sellers with active listings can access PriceMapper any time via their “My Listings” page in their accounts and clicking on the “Compare Prices” icon to keep abreast of pricing trends for their event and make necessary pricing adjustments as needed.
StubHub’s unique, unrestricted marketplace, dedicated solely to tickets, provides fans the choice to buy or sell their tickets in a safe, convenient and guaranteed environment. The company’s FanProtect™ Guarantee and award-winning customer satisfaction are attributes that have made StubHub a destination for millions of ticket buyers and sellers.
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with music artists like Madonna and companies such as ESPN and American Express.
StubHub is an eBay company (NASDAQ: EBAY). For more information on StubHub, visit www.stubhub.com.