“VIAGOGO VICTORY PASS GUARANTEES NFL FANS SUPER BOWL TICKETS AT FACE VALUE”
New York, NY and Cleveland, OH (viagogo.com) September 4, 2008 – viagogo, Europe’s leading secondary ticketing service, today continued its North American expansion with the launch of the viagogo Victory Pass Exchange and a pair of innovative ticketing deals with the National Football League’s New York Jets and Cleveland Browns.
The viagogo Victory Pass Exchange (www.viagogo.com/Victory-Pass) gives fans the guaranteed right to purchase Super Bowl and other playoff tickets at face value if their team makes it to the playoffs or Super Bowl. viagogo Victory Pass prices will vary as the season evolves, but will start as low as $19 for some teams. The Jets Super Bowl Victory Pass is priced at $91 initially. The Browns Super Bowl Victory Pass is priced at $94 initially.
As the season progresses and the teams move up and down in the conference standings, the value of a viagogo Victory Pass will fluctuate based on the likelihood that each team will reach the Super Bowl. Once a fan purchases a Victory Pass, he will be able to hold that Victory Pass until the end of the season or resell it on the viagogo Victory Pass Exchange.
The Jets and the Browns have each named viagogo as their Official Victory Pass Partner, making the viagogo Victory PassT the official channel to offer fans guaranteed Playoff and Super Bowl tickets at face value if their team makes it to the championship game.
“We’re excited to announce the launch of the viagogo Victory Pass Exchange and to partner with the New York Jets and the Cleveland Browns,” said Eric Baker, Chief Executive Officer of viagogo. “All fans want the opportunity to see and support their teams in the big game, but as we all know that can be a costly endeavor. viagogo Victory Passes guarantee fans face value tickets to see their team take the field in the post season.”
With the two team deals announced today, viagogo has created a new sponsorship category in the international professional sports marketplace. It marks the first time that an NFL team has officially offered fans (other than season ticket holders) a way to guarantee face value tickets to contingent playoff games.
viagogo’s Official Victory Pass category sponsorship with the Browns and the Jets includes a range of marketing and promotional consideration including season ticket holder direct mailings, featured links on the team website, in-stadium signage and messaging, and on-air broadcast promotion.
In addition to the official team partnerships with the Jets and the Browns announced today, viagogo is offering Victory Passes for the other 30 teams in the NFL. The most critical part of the viagogo Victory Pass – the guaranteed right to purchase a playoff or Super Bowl ticket at face value if your team makes it to the game – is 100% identical to that offered by the official partner teams. Victory Passes are available now at www.viagogo.com/Victory-Pass.
Launched in August 2006 with landmark deals to become the official secondary ticketing partner of two of the leading English football clubs Manchester United and Chelsea, viagogo became the only legal way to re-sell tickets to these clubs. Special laws in England make it illegal to resell tickets for football matches. Similar partnerships followed with German giants Bayern Munich, Everton, Portsmouth, Hearts and leading rugby clubs, Leicester Tigers and London Wasps.
In August 2007, viagogo launched operations in the U.S. with an exclusive partnership with the NFL’s Cleveland Browns.
Deals followed with companies including The Independent, Lastminute.com and Warner Music International, who became the first music label to partner with a secondary ticketing company. A deal between viagogo and Live Nation in the Netherlands was the first ever partnership between a secondary ticketing company and a music promotion company. viagogo also works to promote charity ticket auctions with artists such as James Blunt and Peter Gabriel.
In May 2008, viagogo struck a partnership to become the official premium and secondary ticketing partner for Madonna’s Sticky and Sweet European tour. This marked the first time an artist signed a deal of this kind, signaling a dramatic shift for both the recording and ticketing industries and proving viagogo to be a true market leader. viagogo now provides fans with its safe, secure exchange in the UK, Germany, France, Netherlands and the US. Further expansion across Europe will follow in the near future.
viagogo was founded by Eric Baker, the co-founder of StubHub.com, the leading online secondary ticketing company in the U.S. that was acquired in 2007 by eBay for $307m.
About Eric H. Baker
Founder and Chief Executive Officer, viagogo Prior to founding viagogo, Eric founded StubHub.com, the leading U.S. online secondary ticketing company for live events. In 2007, StubHub was sold to eBay for more than $300 million.
Eric originated the StubHub concept and took StubHub from an idea on a sheet of paper to a rapidly growing, profitable business that has revolutionized the way that fans buy tickets in the secondary market. As founder and President, Eric developed the concept and business plan and was primarily responsible for sales/business development, strategic planning, financing and public relations.
Prior to StubHub, Eric was an associate with Bain Capital, a private equity firm based in Boston. At Bain Capital, Eric focused primarily on technology leveraged buyouts. Prior to that, Eric worked at the management consulting firm McKinsey & Company, where he focused primarily on the Internet and electronic commerce issues. Eric graduated Phi Beta Kappa from Harvard College (’95) and received his MBA at Stanford Business School (’01).
Eric has been quoted in publications including The New York Times, The Wall Street Journal, Time Magazine, Business Week and The Sports Business Journal. Eric has also appeared on broadcast outlets including BBC, CNN, MSNBC, CNBC, ESPN, Fox and National Public Radio.
For more information about viagogo please contact James Finch or Todd Beck at Beck Media; Tel: 310 689 7363; Email: email@example.com