Churchill Downs racetrack installed a freeze on most ticket prices for the 2009 Kentucky Derby and Kentucky Oaks. The majority of reserved seats and general admission will be at the same price levels offered in 2008. The 135th running of the Kentucky Oaks will be held on Friday, May 1, 2009, followed by the Kentucky Derby 135 on Saturday, May 2.
“Our slowing economy is having a pronounced effect, and many of our customers have been affected in various ways as well,” said Bob Evans, president and chief executive officer of Churchill Downs Incorporated, in a statement.
Evans continued, “Although the Kentucky Derby occupies an elite spot in the world of sports and tickets are typically in high demand, we want to keep our price points at the same level to help our customers in this challenging economic climate. Our fans are critical to our success, and we hope this announcement makes it easier for them to join us on the first Saturday in May next year to enjoy the excitement of Kentucky Derby 135.”
The ticket price freeze includes a majority of the track’s permanent seats, as well as most temporary seating areas and general admission on the day of the events. There is a previously scheduled price increase by contract for customers in the 30-year personal seat license program, who are coming off a three-year price freeze by contract.
Limited price increases are also set for some luxury suites and for a handful of Marquee Village units adjacent to the Kentucky Derby Red Carpet venue, as well as a new price structure for a new reserved seating section in the infield that Churchill Downs will pilot in 2009.