The 7,000-capacity Koka Booth Amphitheater at Regency Park in Cary, NC, has used Live Nation as its preferred promoter for the past seven years, but the SMG-managed venue will be working with Nashville, TN’s Outback Concerts in 2009.
The new contract gives Outback Concerts the primary responsibility for booking national talent, while also working with other promoters. The amphitheater’s 2009 concert season begins in April.
“We have had a great run of outstanding concerts and this change does not reflect any dissatisfaction with our previous preferred promoter,” said Lyman Collins, Town of Cary Cultural Arts Manager, in a statement. “At the same time, Outback Concerts has a unique perspective on presenting events that compliments the Amphitheatre’s cultural focus and its varied programming schedule.”
“When we met with a host of promoters over the last few months, Outback Concerts was the one that stood out as the company that best embraced our goals moving forwarded,” added Booth Amphitheatre General Manager Becky Schmidt.
Founded in 1997, Outback Concerts has been on the fast track and was nominated for Top Independent Promoter of the Year, 2006-2008, by Billboard magazine as well as garnering other industry recognition including being named one of the Top Three Independent Concert Promotion Companies by Pollstar magazine
Live Nation continues to book and operate the larger Time Warner Music Pavilion at Walnut Creek in Raleigh, NC and is on tap to book and operate a new 5,000-capacity outdoor venue in downtown Raleigh this upcoming shed season.