“Seatwave goes mobile with Snaptu”
LONDON, ENG (Seatwave) 14 January 2009 – Seatwave, Europe’s largest online fan-to-fan ticket exchange, today announced its newest partnership with mobile platform provider, Snaptu. As part of the company’s continued expansion into the mobile environment and in a first for fan-to- fan ticket exchanges, the new application will provide a seamless mobile box office experience for fans. It will allow them to navigate through the full range of European concert dates on their mobile phone, and purchase with one call.
Snaptu’s technology delivers an iPhone-like experience on everyday phones, converting Seatwave’s web inventory into a simple and seamless mobile customer journey. Whilst currently offering only concert ticket listings, the application is scheduled to expand to theatre and sport listings in the very near future.
“Partnering with Snaptu has opened up a whole new point of purchase for our fans,” said Ged Waring, VP of Technology for Seatwave. “The experience is very stylish and a real breakthrough in mobile service experience and functionality. Our customers are really responding to this new service and uptake has been immediate.”
Simon Davies, Snaptu’s European MD said: “Seatwave’s web and mobile services open up the live music experience to fans everywhere. By including the application in our Snaptu network, we’re able to make sure our users can purchase a much sought after concert ticket the moment it becomes available!”
Seatwave is Europe’s largest fan-to-fan ticket exchange, an online marketplace for buying and selling tickets for theatre, sports, music and other live events. The company was launched in February 2007 by Joe Cohen, ex Ticketmaster and ex match.com and early stage Venture Capital firm, Atlas Venture. Seatwave has more than 500,000 tickets on sale at any one time, 25 times more than eBay.
Seatwave guarantees that tickets come only from legitimate sources and will represent them accurately and honestly. Seatwave operates two types of customer protection. TicketIntegrity™ guarantees that buyers will receive the tickets they ordered and in good time for the event. If not Seatwave refunds 100% of what was paid. All tickets bought on Seatwave are also covered by TicketCover™. This provides for a full refund if an event is cancelled and even covers buyers for a range of circumstances that may prevent them from attending their performance. The company is based in London. www.seatwave.com
Snaptu is the mobile application network provided by Moblica Ltd. The platform enables the delivery of high quality content services via everyday, mass market mobile phones. Such services include news, sports, movies, weather, social networks and transport information. Provided on behalf of a rapidly growing list of international content originators, Snaptu enabled services represent a breakthrough in end user experience that is set to bring highly functional and stylish mobile Internet offerings into the mainstream. Users can access these services for free from Moblica’s websites (www.snaptu.com and http://m.snaptu.com from the mobile phone).
Moblica was founded in 2007 by a group of experts from the IT and telecommunication industries. The company maintains a development centre in Tel-Aviv and an office in London.
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