It’s been a good week on Broadway with 14 of the 23 productions seeing an increase in attendance. Ticket sales this week topped out at $15,054,535, compared to $14,354,031 last week. To date, this season is up $33,961,386 from than the same point last year.
The most profitable productions as measured by gross receipts were Wicked at the Gershwin, The Lion King at the Minskoff, Billy Elliot at the Imperial, Jersey Boys at the August Wilson and South Pacific at the Beaumont. Among the six plays, one special and 16 musicals, eight of them saw more than 95 percent capacity. Overall, attendance achieved 87 percent of capacity. Only two productions, Pal Joey at Studio 54 and “The Story of My Life” offered tickets at less than $50 per showing.
Poor reviews led to the demise of “The Story of My Life” at the Booth Theatre which barely made it into adolescence before it closed after only 18 previews and five performances, spanning from February 19 through February 22. A new musical, “Next to Normal”, will grace the stage of the Longacre Theatre, beginning previews on March 27 and opening on April 15.
Although it’s a year off, it has been confirmed that the musical “Spider Man” will open in February 2010 at the Hilton Theatre. It will sport a sub-title, “Spider-Man, Turn-Off the Dark.” It’s a partnership of Sony Pictures Entertainment and Marvel Entertainment.
Guys and Dolls at the Nederlander is currently in preview, which its opening scheduled for March 1. 33 Variations is in previews at the Eugene O’Neill and will be opening on March 9.
Broadway Gross Ticket Sales Week ending February 22, 2009
All data provided by The Broadway League
Broadway Gross Ticket Sales
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| Production (Theatre) |
Weekly Gross | Total Atten. | Prev. | Perf. | Total Capacity | Avg. Ticket Price | Atten. % |
| 33 Variations (O’Neill) |
$257,720 | 4,386 | 8 | 0 | 1,059 | $58.76 | 51.8% |
| August: Osage County (Music Box) |
$280,378 | 4,757 | 0 | 8 | 979 | $58.94 | 60.7% |
| Avenue Q (Golden) |
$321,544 | 5,426 | 0 | 8 | 796 | $59.26 | 85.2% |
| Billy Elliot (Imperial) |
$1,180,058 | 10,983 | 0 | 8 | 1,421 | $107.44 | 96.6% |
| Chicago (Ambassador) |
$526,922 | 7,506 | 0 | 8 | 1,080 | $70.20 | 86.9% |
| Guys and Dolls (Nederlander) |
$608,247 | 9,516 | 8 | 0 | 1,188 | $63.92 | 100.1% |
| Hedda Gabler (American Airlines) |
$223,429 | 4,425 | 0 | 8 | 740 | $50.49 | 74.7% |
| In the Heights (Rodgers) |
$842,141 | 10,297 | 0 | 8 | 1,365 | $81.79 | 94.3% |
| Jersey Boys (August Wilson) |
$1,051,295 | 9,892 | 0 | 8 | 1,222 | $106.28 | 101.2% |
| Mamma Mia! (Winter Garden) |
$895,160 | 11,685 | 0 | 8 | 1,498 | $76.61 | 97.5% |
| Mary Poppins (New Amsterdam) |
$826,927 | 13,297 | 0 | 8 | 1,797 | $62.19 | 92.5% |
| Pal Joey (Studio 54) |
$290,366 | 5,869 | 0 | 8 | 1,004 | $49.47 | 73.1% |
| Shrek (Broadway) |
$850,280 | 12,060 | 0 | 8 | 1,735 | $70.50 | 86.9% |
| South Pacific (Beaumont) |
$921,580 | 8,162 | 0 | 8 | 1,041 | $112.91 | 98.0% |
| Speed the Plow (Barrymore) |
$406,860 | 5,852 | 0 | 8 | 1,058 | $69.52 | 69.1% |
| The 39 Steps (Hayes) |
$246,919 | 4,164 | 0 | 8 | 589 | $59.30 | 88.4% |
| The American Plan (Friedman) |
$218,117 | 4,164 | 0 | 8 | 650 | $52.38 | 80.1% |
| The Lion King (Minskoff) |
$1,144,776 | 12,918 | 0 | 8 | 1,654 | $88.62 | 97.6% |
| The Little Mermaid (Lunt-Fontanne) |
$783,776 | 10,802 | 0 | 8 | 1,520 | $72.56 | 88.8% |
| The Phantom of the Opera (Majestic) |
$772,938 | 12,254 | 0 | 8 | 1,615 | $63.08 | 94.8% |
| The Story…Life (Booth) |
$84,060 | 1,927 | 3 | 5 | 780 | $43.62 | 30.9% |
| Wicked (Gershwin) |
$1,449,915 | 14,472 | 0 | 8 | 1,809 | $100.19 | 100.0% |
| You’re Welcome… (Cort) |
$871,127 | 8,537 | 0 | 8 | 1,067 | $102.04 | 100.0% |
