An average family of four can expect to spend more than $700 to see a football game at the new home of the Dallas Cowboys, according to the Fort Worth Star-Telegram. That’s just for four tickets (in the highest deck at $149 each), parking, some cheeseburgers, popcorn and sodas. Add some team hats or a jersey and the tab jumps past $800. The least expensive single-game seats carry a face value of $75 each, and parking starts at about $20, according the Star-Telegram. The prices are turning some long-time fans toward the secondary ticket market, the publication said, because even though some prices for individual games might be higher the fans can avoid paying the exorbitant personal seat license fee.