TicketNews default image TicketNews website logo on top of a background image featuring a concert
Ticket Summit exhibitor That’s My Ticket offers brokers a new kind of revenue
Ten years ago, Dean Macchi took his father to the Super Bowl for his sixtieth birthday. The day was special; Dean and his father wanted to commemorate the event by displaying their tickets. Out of this and Dean’s entrepreneurial spirit came That’s My Ticket, a company that provides products—frames and photo albums among them—that allow fans to display their sports, concert, and theater tickets, thereby commemorating their own significant events.
“A kid’s first baseball game, first concert—those are all memories and people want to display memories,” Macchi told TicketNews.
In addition to selling frames, albums, and the popular Mega Ticket (fans can have their tickets enlarged 500 percent onto canvas) directly to fans, That’s My Ticket runs an affiliate program with brokers. The company provides promotional material to brokers to include with their hard ticket or electronic sales, giving fans the opportunity to buy That’s My Ticket products. Fans get a discount on the products, and brokers get a commission on each sale.
That’s My Ticket is an official licensee of MLB, NHL, and NASCAR. Macchi said the company is adding new licenses and hopes to be licensed soon with the NFL, NBA, and various musical acts.
Macchi and his team decided to return to Ticket Summit after a successful Ticket Summit Las Vegas two years ago. There, Macchi and his team met a contact who became the East Coast sales rep for That’s My Ticket products. That was enough impetus for That’s My Ticket to exhibit at the upcoming Ticket Summit, January 13-15 in New York City.
When asked what to expect from That’s My Ticket at this year’s NYC summit, Macchi said, “We always have new products, cool giveaways. We bring samples to give to everybody to make sure they stop by our booth and take something cool with them. It’s something different for people that are in the ticket industry. We’re helping to give them a product to sell after the events; it’s incremental sales revenue that otherwise wouldn’t exist.”
