ListEasy, an innovative online listing service for ticket brokers, will be exhibiting their product at this year’s Ticket Summit to be held on January 13-15, 2010, at the Waldorf=Astoria in New York City.
Conceived through co-founder Mark Sider’s work with colleagues at Tickets in Stock, List Easy provides a way for ticket brokers to upload tickets to ebay en masse through a .csv file. Files may be modified or reloaded to reflect changes in inventory or in conditions of sale. The service launched in January of 2008, adding compatibility with Craigslist, the ability to update files already online, and a scrolling in-auction gallery in early this year. In July, the site added automatic inventory update features as well. ListEasy’s software includes notifications of sale and other reminders sent to the registered broker.
ListEasy staff has exhibited at Ticket Summit once before, in July of 2008, but had to miss Ticket Summit 2009 in Las Vegas due to a scheduling conflict. “Having the experience of attending [these] conventions in the past eighteen months helps us with travel itinerary, efficiency in our booth set up, and customer interactions,” noted Sider in a recent conversation with TicketNews. Regarding the upcoming Summit, Sider added that ListEasy hopes to reach out to its clients who are attending, engaging them around “their business practices’s do’s and do nots”.
Sider is looking forward to meeting and engaging potential clients as well, specifically those who may have heard of ListEasy’s product but have been reluctant to try the service.
Considering challenges in the current ticketing climate, Sider highlighted the eternal need to focus on customer satisfaction and also mentioned the tendency for companies to miss the boat when it comes to advertising: “We see companies not taking advantage of advertising directly to their customer base.”
Discussing the company’s goals for future growth, Sider again identified customer satisfaction and fulfillment as highest among the company’s priorities. He emphasized the importance of not only consistently tending to customer satisfaction, but also working tirelessly for the greater success of its broker customers.
As for the company’s other goals, “There are several milestones to be reached in the coming quarters, [and] ListEasy has been making strides in accomplishing goals. ListEasy currently integrates into Fedex shipping. Another milestone for us is to also integrate into UPS and USPS. We also are deploying a system with custom venue maps to be used,” Sider added.
