Access Pass and Design, an events credentialing company headquartered in Nevada, will once again sponsor the upcoming Ticket Summit to be held on January...

Access Pass and Design, an events credentialing company headquartered in Nevada, will once again sponsor the upcoming Ticket Summit to be held on January 13-15, 2010, at the Waldorf=Astoria in New York City.

For the better part of the last decade, Access Pass and Design has provided artists and venues with a variety of identification-related items, from matrix and pouch laminated passes to tour itineraries and parking passes. The company counts among its clients such artists as George Strait, the Black Eyed Peas and 311, along with numerous sports franchises like the New York Yankees and Green Bay Packers. Venues using the company’s services include the Mellon Arena, the Nationwide Arena, and the Hammerstein Ballroom.

Access Pass and Design’s history with Ticket Summit began earlier this year when it managed passes for July’s Summit in Las Vegas. Account Executive Danny Heinsohn and CEO Seth Sheck both attended that show as representatives of the company. Heinsohn recalls having a very positive experience the first time around. “It was very impressive, the way they put on the event, [it was] top notch.”

New to the secondary ticket market, Heinsohn sees great opportunities there for his company. “[This conference] of the secondary ticket market opens up a lot of doors to an industry that I didn’t know existed. As far as our business model, I’ve seen opportunities from the July conference from a credentialing standpoint. July was more like a foundation, getting to learn a bit more about the secondary ticket market. For the one upcoming, I think a lot of our prospects would be in the sports hospitality [sector].”

Long-term goals for the company include the broadening of its client base and becoming the standout for credentialing in the industry. “We’re always seeking to expand our business, break into new technologies,” says Heinsohn. “If [another credentialing company] can’t do something for a client, we want to be the first thing that people think of. We are involved in the Olympics this year. We’re doing something from a photo accreditation standpoint that other people couldn’t do.”

As far as challenges to business, Heinsohn counts the recent economic downturn as the number one concern. In response to these changes, “We’ve definitely packaged our price points at different levels, just like you would for tickets. We’ve got solutions for pretty much anyone’s budget.”

Regardless of the ups and downs of the current economic climate, Heinsohn remains confident in his company’s product: “Our conference badges are the best in the market.”