This past week saw box office ticket sales drop slightly to $20,739,845 from $20,836,876 the previous reporting period. That puts the gross ticket sales ahead by 0.9 percent this year from the same time in the previous season, $842,058,049 to $834,490,954. Five productions came into the million-dollar category led by Wicked at the Gershwin, The Lion King at the Minskoff, The Addams Family at the Lunt-Fontanne, Billy Elliot at the Imperial and Jersey Boys at the August Wilson, all musicals.
Of the ten plays, A View from the Bridge at the Cort once again held the lead in ticket sales at $909,167. The lone special, All About Me at the Henry Miller’s, is falling well below expectations with ticket sales hitting $216,425, only 23.3 percent of its Gross Gross Potential of $939,831. Also seeing marked drops in box office returns were Memphis at the Shubert, 13.5 percent, and God of Carnage at the Jacobs, 11.5 percent.
Looking at the dollars, Hair at the Hirschfeld felt the biggest pinch, reporting a drop of $118,420 from the previous reporting period. But Sondheim on Sondheim almost doubled, jumping to $316,002 from $169,004 from the previous week.
The Top Ticket continues at $350 for A Little Night Music at the Walter Kerr and “Jersey Boys” at the August Wilson. The Best Buy ticket as suggested by the Average Paid Admission was $43.51 for a seat at Looped, playing at the Lyceum.
Come Fly Away opened at the 1,587-seat Marquis Theatre on March 25 and reports 82 percent attendance for the week.
Warming up for their Opening Nights are:
• Red at the Golden, opening April 1
• Lend Me a Tenor at the Music Box, opening April 4
• “The Addams Family” at the Lunt-Fontanne, opening April 8
• Million Dollar Quartet at the Nederlander, opening April 11
• American Idiot at the St. James, opening April 20
• “Sondheim on Sondheim” at Studio 54, opening April 22
• Promises, Promises at the Broadway, opening April 25
After a limited run, “Time Stands Still” closed March 27.
Broadway Gross Ticket Sales Week ending March 28, 2010
All data provided by The Broadway League
Broadway Gross Ticket Sales
|Weekly Gross||Total Atten.||Prev.||Perf.||Total Capacity||Avg. Ticket Price||Atten. %|
|A Behanding in Spokane
|A Little Night Music
|All About Me
|Come Fly Away
|God of Carnage
|In the Heights
|Lend Me a Tenor
|Million Dollar Quartet
|Next to Normal
|Rock of Ages
|Sondheim on Sondheim
|The Addams Family
|The Lion King
|The Miracle Worker
|The Phantom of the Opera
|Time Stands Still
|West Side Story