After limited trials of paperless ticketing earlier this year, pop-rock musician John Mayer has elected to go entirely paperless for his upcoming Battle Studies...

After limited trials of paperless ticketing earlier this year, pop-rock musician John Mayer has elected to go entirely paperless for his upcoming Battle Studies Summer Tour.

Mayer first tested the paperless process in select markets on the first leg of the Battles Studies Tour. That trial focused on prime seating locations only, but his summer tour will take paperless ticketing to the next level when widespread onsales begin on April 17 and April 23-24.

“For the very first time, ALL pavilion seats at amphitheaters on this tour will be paperless,” reads a notice on the singer-songwriter’s official Web site. “You must bring the credit card used to purchase your tickets and a valid ID in order to enter the venue.”

Only two stops on the tour will not use paperless technology implemented by Ticketmaster — Hersheypark Stadium in Hershey, PA, and Usana Amphitheatre in Salt Lake City, UT. For these two dates, Mayer’s site notes, “Paperless ticketing not available. Premium seat locations will be forced Will Call.”

While paperless tickets have come under fire by some opponents for their lack of transferability, Mayer is allowing fans to resell tickets — but only through the Ticketmaster-operated TicketExchange. On Ticketmaster.com, event listings for Mayer are accompanied by the following explanation of the TicketExchange platform:

Paperless TicketExchange is the safe and secure place for buying and selling tickets online. It’s the worry-free source for real tickets. Tickets purchased on TicketExchange are guaranteed to get you in. The seller’s original tickets are canceled and a new set is issued for you.

Paperless tickets are non-transferable, however fans unable to attend the event may have an opportunity to post their tickets for sale on TicketExchange for the face value price, where TicketExchange is made available.

Mayer is not the first artist to utilize paperless ticketing for an entire tour. Ticketmaster introduced paperless ticketing in early 2008, using the process exclusively for Tom Waits’ acclaimed Glitter and Doom Tour.

Most recently, Miley Cyrus chose paperless ticketing for her 2009 headlining tour. The Disney starlet’s decision was interpreted largely as a response to the ticketing disaster of her 2007 “Hannah Montana” tour. A combination of ticket holdbacks and quick sell-outs in most markets caused secondary market prices to skyrocket, resulting in parent protests and state legislative furor.

Mayer’s summer tour leg officially launches with a July 16 concert at Verizon Wireless Amphitheatre in Charlotte, NC, and concludes eight weeks later on September 11 at Cruzan Amphitheatre in West Palm Beach, FL. Train, The Avett Brothers and Owl City will all share opening duties throughout the tour.

The next concert of Mayer’s spring tour takes place tonight, April 1, at General Motors Place in Vancouver, BC. North American performances are booked through April 10 at United Center in Chicago, IL, though jaunts through the Asia-Pacific region and across Europe will keep Mayer on the road through the first days of June.

John Mayer itinerary:
(Dates are subject to change.)

June 26 Bridgeview, IL Crossroads Guitar Festival
July 16 Charlotte, NC Verizon Wireless Amphitheatre
July 17 Raleigh, NC Time Warner Cable Music Pavilion
July 18 Virginia Beach, VA Virginia Beach Amphitheater
July 21 Wantagh, NY Nikon At Jones Beach Theater
July 24 Scranton, PA Toyota Pavilion At Montage Mountain
July 25 Hershey, PA Hersheypark Stadium
July 27 Cincinnati, OH Riverbend Music Center
July 28 Clarkston, MI DTE Energy Music Theatre
July 30 Camden, NJ Susquehanna Bank Center
July 31 Bristow, VA Jiffy Lube Live
August 1 Burgettstown, PA First Niagara Pavilion
August 3 Holmdel, NJ PNC Bank Arts Center
August 6 Mansfield, MA Comcast Center
August 7 Hartford, CT Comcast Theatre
August 8 Saratoga Springs, NY Saratoga Performing Arts Center
August 10 Toronto, ON Molson Canadian Amphitheatre
August 11 Darien Center, NY Darien Lake Performing Arts Center
August 13 Cuyahoga Falls, OH Blossom Music Center
August 14 Tinley Park, IL First Midwest Bank Amphitheatre
August 15 Noblesville, IN Verizon Wireless Music Center
August 18 Phoenix, AZ Cricket Wireless Pavilion
August 20 Mountain View, CA Shoreline Amphitheatre
August 21 Wheatland, CA Sleep Train Amphitheatre
August 22 Los Angeles, CA Hollywood Bowl
August 24 Irvine, CA Verizon Wireless Amphitheater
August 25 Chula Vista, CA Cricket Wireless Amphitheatre
August 31 Salt Lake City, UT Usana Amphitheatre
September 1 Morrison, CO Red Rocks Amphitheatre
September 4 Dallas, TX Superpages.com Center
September 5 The Woodlands, TX The Cynthia Woods Mitchell Pavilion
September 6 Orange Beach, AL Amphitheater At The Wharf
September 8 Atlanta, GA Aaron’s Amphitheatre At Lakewood
September 10 Tampa, FL Ford Amphitheatre
September 11 West Palm Beach, FL Cruzan Amphitheatre