Face value for tickets to see the Green Bay Packers are underpriced, which perpetually leads to robust secondary market sales, according to Arizona State University professor Dr. Stephen Happel, one of the nation’s foremost authorities on the event ticketing industry. The Appleton Post-Crescent reported this week that Happel made the remarks during a recent speech he gave at the Sport & Society in America conference in Wisconsin, and he added that team owners often underprice tickets to create demand. Face value for Packers tickets range in price from $30 to $143, according to Ticketmaster. Also contributing to the issue is the fact that the Packers have more than 80,000 names on the waiting list for season tickets. But, he believes that ticket brokers also contribute to the situation. “You cannot find more repeated stupid economics than occurs in secondary ticket markets. Inevitably, politicians will regulate. Price controls always, always, always hurt consumers,” Happel said.
