The numbers at the box office continued to hover in the high teens this past week, $19,380,902 compared to the previous week’s gross ticket sales of $18,941,220. To date this season, box office sales continue to exceed the same time last season, $147,620,216 to $142,620,216, a 3.5 percent difference. Attendance overall was slightly more than 80 percent, a slight drop from the previous reporting period.
Once again, seven productions met or exceeded the million-dollar mark: Wicked at the Gershwin, The Lion King at the Minskoff, The Addams Family at the Lunt-Fontanne, Promises, Promises at the Broadway, Fences at the Cort, Billy Elliot at the Imperial and Mary Poppins at the New Amsterdam.
“Fences” closed on the 11th, having met 132 percent of its Gross Gross Potential. Only two others of the 25 productions currently on the Great White Way came close to that number this past week, “The Lion King” and “Wicked” reported 108 percent and 105 percent respectively.
“Fences” also held the record for the season for the Top Ticket at $425. The Best Buy ticket as suggested by the Average Paid Admission was offered by the musical Everyday Rapture at the American Airlines Theatre, $51.44.
There are now two plays remaining on Broadway following the closing of “Fences.” Both Lend Me a Tenor at the Music Box and Race at the Barrymore posted attendance figures well below capacity, 59 percent and 44 percent respectively. Only four productions reported audiences above 95 percent: “Fences,” “The Lion King,” “Wicked” and “Billy Elliot” in that order.
After a highly successful season followed by a short break, Stephen Sondheim’s and Trevor Nunn’s Tony Award-winning musical A Little Night Music reopened on July 13 at the Walter Kerr Theatre starring Bernadette Peters as Desiree Armfeldt and Elaine Stritch as Madame Armfeldt.
Eddie Izzard took over the role of Jack Lawson played by James Spader in the play “Race” by David Mamet. Dennis Haysbert replaces David Alan Grier in the role of Henry Brown.
Coming to a theater yet unannounced on Broadway in the spring of 2011 will be the musical “Sister Act,” produced by Whoopi Goldberg. There is no word yet on the casting, including whether or not Goldberg will perform in the Broadway production.
Broadway Gross Ticket Sales Week ending July 11, 2010
All data provided by The Broadway League
Broadway Gross Ticket Sales
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| Production (Theatre) |
Weekly Gross | Total Atten. | Prev. | Perf. | Total Capacity | Avg. Ticket Price | Atten. % |
| American Idiot (St. James) |
$768,278 | 9,338 | 0 | 8 | 1,709 | $82.27 | 68.3% |
| Billy Elliot (Imperial) |
$1,096,207 | 11,123 | 0 | 8 | 1,421 | $98.55 | 97.8% |
| Chicago (Ambassador) |
$502,065 | 6,377 | 0 | 8 | 1,080 | $78.73 | 73.8% |
| Come Fly Away (Marquis) |
$488,217 | 5,207 | 0 | 8 | 1,611 | $93.76 | 40.4% |
| Everyday Rapture (American Airlines) |
$253,560 | 4,929 | 0 | 8 | 740 | $51.44 | 83.3% |
| Fela! (O’Neill) |
$537,854 | 6,925 | 0 | 8 | 1,030 | $77.67 | 84.0% |
| Fences (Cort) |
$1,175,626 | 8,760 | 0 | 8 | 1,079 | $134.20 | 101.5% |
| In the Heights (Rodgers) |
$582,250 | 8,140 | 0 | 8 | 1,344 | $71.53 | 75.7% |
| Jersey Boys (August Wilson) |
$938,983 | 8,711 | 0 | 8 | 1,228 | $107.79 | 88.7% |
| La Cage aux Folles (Longacre) |
$644,814 | 6,938 | 0 | 8 | 1,057 | $92.94 | 82.0% |
| Lend Me a Tenor (Music Box) |
$333,346 | 4,748 | 0 | 8 | 999 | $70.21 | 59.4% |
| Mamma Mia! (Winter Garden) |
$851,495 | 10,263 | 0 | 8 | 1,498 | $82.97 | 85.6% |
| Mary Poppins (New Amsterdam) |
$1,022,398 | 12,965 | 0 | 8 | 1,797 | $78.86 | 90.2% |
| Memphis (Shubert) |
$890,626 | 10,449 | 0 | 8 | 1,470 | $85.24 | 88.9% |
| Million Dollar Quartet (Nederlander) |
$476,470 | 5,881 | 0 | 8 | 1,214 | $81.02 | 60.6% |
| Next to Normal (Booth) |
$321,740 | 4,999 | 0 | 8 | 772 | $64.36 | 80.9% |
| Promises, Promises (Broadway) |
$1,179,139 | 13,098 | 0 | 8 | 1,747 | $90.02 | 93.7% |
| Race (Barrymore) |
$248,053 | 3,762 | 0 | 8 | 1,058 | $65.94 | 44.4% |
| Rock of Ages (Atkinson) |
$481,704 | 5,835 | 0 | 8 | 997 | $82.55 | 73.2% |
| South Pacific (Beaumont) |
$530,779 | 7,195 | 0 | 8 | 1,041 | $73.77 | 86.4% |
| The Addams Family (Lunt-Fontanne) |
$1,249,291 | 10,597 | 0 | 8 | 1,519 | $117.89 | 87.2% |
| The Lion King (Minskoff) |
$1,634,367 | 13,425 | 0 | 8 | 1,677 | $121.74 | 100.1% |
| The Phantom of the Opera (Majestic) |
$857,343 | 10,683 | 0 | 8 | 1,615 | $80.25 | 82.7% |
| West Side Story (Palace) |
$665,738 | 9,002 | 0 | 8 | 1,697 | $73.95 | 66.3% |
| Wicked (Gershwin) |
$1,650,562 | 14,472 | 0 | 8 | 1,809 | $114.05 | 100.0% |
