Jan Eglen, CEO of dynamic pricing company Digonex Technologies, recently appeared on Fox Business News where he discussed dynamic ticket pricing with anchor Connell...

Jan Eglen, CEO of dynamic pricing company Digonex Technologies, recently appeared on Fox Business News where he discussed dynamic ticket pricing with anchor Connell McShane.

Digonex, which launched its Sports & Entertainment Analytical Ticketing System (SEATS) last year, is reportedly in discussions with several professional sports teams that are interested in using SEATS.

Like competitor Qcue, Digonex uses computer algorithms to crunch various factors that can help determine a sports ticket’s desirability, such as the weather, opponent, injury report or team standings, among other things. The data then helps teams set ticket prices on-the-fly, making pricing more fluid and enabling teams capture more revenue for hot games or sell slow-moving tickets at lower rates. See the video below.

“We help the vendors find the correct, or the right, price at anytime in the product’s lifecycle,” Eglen said, adding later, “We find the right price every time.”

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By Alfred Branch Jr.

  • Anonymous

    July 7, 2010 #1 Author

    This sounds like the future of ticket pricing from Sports, airlines, online music, heck everything online! I wish this company was a publicly traded company, I would scoop up some shares before they go big time!

  • Anonymous

    July 11, 2010 #2 Author

    I’m not impressed with the dynamic factors and cycle concept or the reporting of this story. All I am hearing hear is reasoning to justify cost increases and in a capitolistic society that means charging more for illusionary value. So what is with this cycle? A customer buys a ticket at price x in advance and after the reporting the customer is reintroduced to it’s new and improved value. If that is the case it is predetory practice because the purchaser may not be able to cancel his or her terchiary arrangments like hotel and airlines. When designers and wizards mess with the consumer like they do they will soon discover that the consumer will loose interest entirely in the magic of the event. Seating location is a valid dynamic pricing factor but then again it is an up front see what you get non variable.
    * See how these companies companies “cast” their spokes people. We are watching what appears to be a little old innocent man tripping over his words. He would never rip off the consumer!
    Somebody better watchdog this effort…..