The past week’s reported box office ticket sales slightly down from last week reaching $20,117,163 compared to the previous week’s sales of $20,704,714. The...

The past week’s reported box office ticket sales slightly down from last week reaching $20,117,163 compared to the previous week’s sales of $20,704,714. The season total sales to date are $208,568,753, compared to the same point last season of $201,263,381 for an overall increase of 3.6 percent.

Attendance this past week was just over 84 percent, down slightly from the previous week’s 85 percent. Making the best showing of any of the 25 productions were “Wicked” at the Gershwin, “The Lion King” at the Minskoff, “The Addams Family” at the Lunt-Fontanne, “Mary Poppins” at the New Amsterdam, “Promises, Promises” at the Broadway, “Billy Elliot” at the Imperial and “Jersey Boys” at the August Wilson, all musicals. Looking at the remaining two plays on Broadway, “Lend Me a Tenor” at the Music Box out sold “Race” at the Barrymore, $401,974 and $232,129 respectively.

Seeing the largest gain from one week to the next was “La Cage aux Folles“, 8.3 percent, up $73,463. Harry Connick, Jr. in concert in its last week at the Simon reported the largest drop with a 14.4 percent or $416,240 decrease from one week to the next. The show closed July 31.

Comparing Gross Gross Potential, “Wicked” and “The Lion King” reportedly achieved almost 110 percent and 102 percent of their potentials. The only other production to come close was “The Addams Family” at 87 percent.

Four shows reported 95 percent or better attendance as measured by capacity while the musical “Come Fly Away” at the Marquis and the play “Race” were in the basement at less than 50 percent.

The Best Buy ticket, as suggested by the Average Paid Admission, was “Next to Normal” at the Booth at $60.47. Top Ticket is still held by “Jersey Boys,” but several others post their top ticket prices at $300.

According to the Associated Press, a modern-day version of “Alice in Wonderland” is headed for the Broadway stage called “Wonderland: A New Alice.” Banking on the popularity of Tim Burton’s film, theatergoers “will see a modern-day Alice estranged from her husband and alienated from her daughter while trying to keep her job before finding herself back in Wonderland.” Previews will begin March 21, 2011. Opening night is scheduled for April 17, 2011.

All data provided by The Broadway League

Broadway Gross Ticket Sales
Week Ending August 1, 2010

Weekly GrossTotal Atten.Prev.Perf.Total CapacityAvg. Ticket PriceAtten. %
A Little Night Music
American Idiot
(St. James)
Billy Elliot
Come Fly Away
Harry Connick, Jr.
In the Heights
Jersey Boys
(August Wilson)
La Cage aux Folles
Lend Me a Tenor
(Music Box)
Mamma Mia!
(Winter Garden)
Mary Poppins
(New Amsterdam)
Million Dollar Quartet
Next to Normal
Promises, Promises
Rock of Ages
South Pacific
The Addams Family
The Lion King
The Phantom of the Opera
West Side Story