Despite having 36 shows currently gracing the Broadway stages, the past week’s gross ticket sales of $19,695,420 dipped below the previous reporting period ending October 24 of $21,448,475. The season to date totals $440,844,733, a 0.3 percent increase compared to the same point last season of $439,351,797.

Only four productions, Wicked at the Gershwin, The Lion King at the Minskoff, The Merchant of Venice at the Broadhurst and Jersey Boys at the August Wilson, were able to achieve more than $1 million in ticket sales last week. “The Merchant of Venice” starring Al Pacino once again set a record for a play in its second week of previews with $1,071,949 in ticket sales.

Attendance this week dropped to 71 percent, a significant decrease when compared to the 80 percent from the previous week.

The only special, Rain: A Tribute to the Beatles on Broadway at the Neil Simon, achieved less than 50 percent of its Gross Gross Potential, but it is early in its run yet. “Wicked” and “The Merchant of Venice” were the productions that were closest to achieving their Gross Gross Potential with 98 percent and 100 percent, respectively. Still in previews, the play Colin Quinn: Long Story Short at the Helen Hayes reported just 19 percent.

TFL and ATBS for ticketing professionals

“Jersey Boys” holds the Top Ticket this week at $350, followed by seven other productions at $300. The Best Buy, as suggested by the Average Paid Admission, was at The Scottsboro Boys at $37.86.

Opening this past week were:
Driving Miss Daisy, a play, opened 10/25 at the John Golden
• “Rain: A Tribute to the Beatles on Broadway,” a musical special, opened 10/26 at the Neil Simon
• “The Scottsboro Boys,” a musical, opened 10/31 at the Lyceum

In previews:
Women on the Verge of a Nervous Breakdown, a musical, opens 11/4 at the Belasco
• “The Merchant of Venice,” a play, opens 11/7 at the Broadhurst
• “Colin Quinn: Long Story Short,” a play, opens 11/9 at the Helen Hayes
The Pee-Wee Herman Show, a play, opens 1/11 at the Stephen Sondheim
A Free Man of Color, a play, opens 11/18 at the Vivian Beaumont

It was announced this past week that Philip Seymour Hoffman would tackle the role of Willy Loman in “Death of a Salesman” by Arthur Miller in the fall of 2011. Slated to direct the show is Tony Award winner Mike Nichols.

All data provided by The Broadway League

Broadway Gross Ticket Sales
Week Ending October 31, 2010

Production
(Theatre)
Weekly Gross Total Atten. Prev. Perf. Total Capacity Avg. Ticket Price Atten. %
A Free…Color
(Beaumont)
$276,154 5,742 8 0 1,043 $48.09 68.8%
A Life in the Theatre
(Schoenfeld)
$218,150 3,370 0 8 1,071 $64.73 39.3%
A Little Night Music
(Kerr)
$512,847 5,514 0 8 931 $93.01 74.0%
American Idiot
(St. James)
$383,025 5,885 0 8 1,709 $65.08 43.0%
Billy Elliot
(Imperial)
$959,364 10,451 0 8 1,421 $91.80 91.9%
Bloody…Jackson
(Jacobs)
$313,668 5,075 0 8 1,030 $61.81 61.6%
Brief Encounter
(Studio 54)
$357,901 5,999 0 8 1,002 $59.66 74.8%
Chicago
(Ambassador)
$428,321 5,918 0 8 1,080 $72.38 68.5%
Colin Quinn…Short
(Hayes)
$81,219 1,340 8 0 587 $60.61 28.5%
Driving Miss Daisy
(Golden)
$631,057 6,121 0 8 804 $103.10 95.2%
Fela!
(O’Neill)
$491,159 6,286 0 8 1,030 $78.14 76.3%
In the Heights
(Rodgers)
$429,936 6,635 0 8 1,344 $64.80 61.7%
Jersey Boys
(August Wilson)
$1,011,799 9,400 0 8 1,228 $107.64 95.7%
La Bete
(Music Box)
$277,989 4,256 0 8 1,007 $65.32 52.8%
La Cage aux Folles
(Longacre)
$376,082 4,528 0 8 1,057 $83.06 53.5%
Lombardi
(Circle in Square)
$290,188 5,128 0 8 790 $56.59 81.1%
Mamma Mia!
(Winter Garden)
$784,309 9,082 0 8 1,498 $86.36 75.8%
Mary Poppins
(New Amsterdam)
$602,619 8,618 0 8 1,797 $69.93 59.9%
Memphis
(Shubert)
$735,850 8,229 0 8 1,470 $89.42 70.0%
Million Dollar Quartet
(Nederlander)
$367,149 4,930 0 8 1,214 $74.47 50.8%
Mrs. Warren’s Profession
(American Airlines)
$238,874 4,041 0 8 740 $59.11 68.3%
Next to Normal
(Booth)
$206,297 3,852 0 8 772 $53.56 62.4%
Promises, Promises
(Broadway)
$839,883 9,482 0 8 1,747 $88.58 67.8%
Rain
(Simon)
$511,907 8,537 1 7 1,448 $59.96 73.7%
Rock of Ages
(Atkinson)
$384,193 5,714 0 8 997 $67.24 71.6%
The Addams Family
(Lunt-Fontanne)
$919,901 9,645 0 8 1,519 $95.38 79.4%
The Lion King
(Minskoff)
$1,259,380 11,825 0 8 1,677 $106.50 88.1%
The Merchant of Venice
(Broadhurst)
$1,071,949 8,003 7 0 1,152 $133.94 99.2%
The Pee-Wee Herman Show
(Sondheim)
$608,450 5,908 8 0 1,055 $102.99 70.0%
The Phantom of the Opera
(Majestic)
$682,607 9,230 0 8 1,615 $73.96 71.4%
The Pitmen Painters
(Friedman)
$220,649 3,578 0 8 650 $61.67 68.8%
The Scottsboro Boys
(Lyceum)
$220,818 5,833 7 1 900 $37.86 81.0%
Time Stands Still
(Cort)
$389,784 4,730 0 8 1,079 $82.41 54.8%
West Side Story
(Palace)
$671,924 9,379 0 8 1,697 $71.64 69.1%
Wicked
(Gershwin)
$1,541,013 14,472 0 8 1,809 $106.48 100.0%
Women…Breakdown
(Belasco)
$399,011 7,357 8 0 1,002 $54.24 91.8%
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