PRESS RELEASE: “Gold Coast Tickets Launches New Online Ticket Site; AlphaZeta Develops, Designs E-Commerce Platform and Strategy” Chicago, IL (PRWEB) December 3, 2010 –...

PRESS RELEASE: “Gold Coast Tickets Launches New Online Ticket Site; AlphaZeta Develops, Designs E-Commerce Platform and Strategy”

Chicago, IL (PRWEB) December 3, 2010 – AlphaZeta, Inc. today announced the launch of, a newly enhanced, buyer-focused e-commerce website for Gold Coast Tickets, one of the country’s leading online ticket brokers specializing in sports, theatre, concerts and special events. The new e-commerce site focuses on offering ticket buyers easy-to-find tickets, event information they can use, and an enhanced customer service experience in a secure online shopping environment.

“As Chicago’s largest ticket broker, Gold Coast Tickets has long provided the best customer service in the ticket industry,” said AlphaZeta CEO Michael Davies.

“Their new site brings that same level of customer care and understanding of what ticket buyers want to the internet. They really mean it when they say ‘You Got a Guy,'” said Davies.

In the 17 years they’ve been in business, Gold Coast Tickets has built a reputation for service excellence. The company is a member of the NATB (National Association of Ticket Brokers), and has an “A+ rating” with the BBB Online. Unlike many of their competitors, Gold Coast is not a “listing service.” They own Chicago’s largest in-stock inventory, which affords them the ability to sell directly to the consumer at a lower price with no service fees.

The fast-growing company has recently updated their brand, and become far more active in reaching out to the market as a result of their success. As part of that effort, AlphaZeta was tasked with re-designing the website to be more user-friendly, as well as implementing a new e-commerce platform that would allow Gold Coast Tickets to be far more responsive to the needs of their rapidly growing customer base.

The new website design focuses on the goal of providing the customers the content they are interested in, offering them everything they need in as few clicks as necessary.

“Whether it’s Stanley Cup playoff tickets, Jerry Seinfeld or any one of the sold out rock concerts that come through town, the Gold Coast Tickets site makes it easy to find what you need as quickly as possible,” said Stephen Schmidt, Senior Production Manager at AlphaZeta.

Enhanced events pages offer up customers more than just ticket info, including things like artist background, venue and seating information and an events calendar tailored to their needs.

The site includes a live chat function in case customers want to ask Gold Coast representatives questions about events, or if they need a hand with the checkout process.

“We truly believe that our customers will find it easier to get the right ticket, at the right price, with an unparalleled customer service experience through,” said Seth Sharrin, Vice-President-Partner at Gold Coast Tickets.

While the old website primarily tracked sales, the new e-commerce platform and strategy designed and implemented by AlphaZeta allows Gold Coast Tickets to actively monitor site traffic, referral traffic and e-commerce analytics in real-time. They are able to review site conversion metrics through weekly reports mailed automatically, then respond to customer data trends quickly.

“AlphaZeta has done a great job of helping us meet our customers’ needs and make sure we can continue to serve a growing base of online ticket buyers,” said Sharrin.

The new e-commerce strategy developed by AlphaZeta also includes the development of enhanced search engine optimization functionality, which ensures more customers will be seeing and accessing the Gold Cost Tickets website.

Visit Gold Coast Tickets at

About AlphaZeta

Located in Chicago, AlphaZeta, Inc. is an interactive agency specializing in e-commerce strategy and implementation, custom software development, content management, and complex data intensive business solutions. The company has designed and implemented Web-based applications for numerous Fortune 500 companies and non-profit organizations, including Aon, Motorola, Hyatt, Vera Bradley and more. Visit them online at