Ticketmaster CEO Nathan Hubbard recently told CNBC that the company’s new dynamic pricing initiative is essentially a “re-imagining” of the “concept of face value”...

Ticketmaster CEO Nathan Hubbard recently told CNBC that the company’s new dynamic pricing initiative is essentially a “re-imagining” of the “concept of face value” concerning ticket prices, but that fans will not see much of a difference. Hubbard’s comments came during a conversation with Darren Rovell where Hubbard explained that with fans already used to often paying a premium for tickets on the secondary market, he sees dynamic pricing as an efficient way to better price events correctly. He also said the system allows sports teams and bands to set ticket prices accordingly. “We think about it this way: Teams and bands know what is best for their fans. It is their business. They should be able to connect directly with their fans on the terms they see fit,” he said.