A new arrangement between the Minnesota Twins and a non-profit group that allows season ticket holders to donate their ducats and get a tax write-off in the process should not impact ticket brokers and resellers in the Twin Cities.
The Twins recently teamed up with Tix For Tots, which specializes in sending Minnesota youngsters to athletic events and entertainment events they otherwise would not be able to attend. Twins season ticket holders can donate their tickets to Tix For Tots via “My Twins Tickets,” the Twins’ online site that allows fans to resell and swap tickets.
“This is a great opportunity for our fans to share Twins tickets with kids who would not ordinarily have the opportunity to attend a Twins game,” Twins director of community relations Bryan Donaldson said in a statement.
While the partnership theoretically reduces the number of tickets that will be sold to ticket brokers and made available on the resale market, Mike Nowakowski of Minneapolis-based Ticket King said it shouldn’t affect business one way or the other because interest in the Twins is still high, despite their awful start this season. Also, he believes the tickets donated to Tix For Tots will likely be in the less expensive areas of Target Field and for early- or late-season games that are less in demand than games played during the summer months.
“It would be one thing if no one cared about the Twins and people were having a hard time giving [tickets] to clients or selling them through different sources — to us, to StubHub,” Nowakowski told TicketNews. “But there’s too much money involved in them right now. I think, generally speaking, the tickets people will give to charity are either for games in April or in September.”
Even with the Twins struggling — though they have won nine of their last 11 games, the Twins are still buried in last place in the American League Central with an AL-worst record of 26-39 — Nowakowski expects the team to fare well at the box office as the weather warms up and for demand to remain lively.
“Baseball is all about the summer months,” Nowakowski said. “I’m sure if you go on to whatever site is listing Tix for Tots, you’re not going to see many of the marquee games.”
Tix For Tots, which is based in St. Paul, has collected almost 327,000 tickets since 2001, including almost 10,000 this year.