Online ticket marketplace StubHub, which already enjoys a ticket resale agreement with Major League Baseball, has recently been making new forays further into collegiate athletics in a variety of ways, including sponsorship of University of Florida athletics and partnering with institutions to provide fan to fan ticket exchanges in partnership with integrated ticket solution provider Paciolan. Last December, the company signed on to develop the official fan to fan exchange for three major bowl games, including the Tostitos BCS Championship Game.
And this summer has seen even more developments for the online ticketer, which in recent weeks has brought more schools into its fan-to-fan system. In early July, StubHub signed an agreement with the Clemson Tigers to provide a fan to fan exchange for basketball and football games, and just last week, the company joined with the University of Michigan Wolverines to provide the same for the football, men’s basketball and hockey ticketing programs. Fans at these schools now have the ability to list both their season and single game tickets for others to browse and purchase, and buyers have the capability to receive their tickets by email and print their tickets at home.
These agreements bring the total number of StubHub’s collegiate fan-to-fan deals nationwide to 20. Through its multiyear partnership with Paciolan, the company is now fully integrated in the ticketing of seven of these universities.
In a statement, Danielle Maged, head of StubHub partnerships and business development, said of the agreement with Clemson, “StubHub is glad to partner with Clemson University as we expand within the Atlantic Coast Conference. We are bringing the ultimate in convenience and customer service to their fans. Plus, the enhanced technology options will streamline and simplify buying and selling tickets to all Tiger sporting events.”
And late last week, in response to the University of Michigan deal, Maged announced, “StubHub is proud to welcome the University of Michigan, one of the most storied athletic programs in the country, to our expanding roster of collegiate partners. We’re confident that students, alumni and fans alike will appreciate the convenience and security this partnership will offer them when buying and selling tickets.”
Both universities focused on the ease and security of ticket purchasing that these new partnerships can provide. Said Clemson Assistant Athletic Director of Ticket Operations, Travis Furbee, “Clemson University is proud to partner with StubHub and Paciolan to provide Tiger fans with a ticketing platform that has a long track record of secure transactions. We’re confident that this partnership will provide the entire Clemson community with a trusted destination for both buying and selling Tiger tickets.” Wolverines Athletic Director Dave Brandon stated, “We are confident that our fans will appreciate the convenience and security this partnership provides when purchasing or selling tickets.”
The new partnerships will result not only in StubHub’s greater online presence at these schools, but will also provide opportunities for the company to have a stronger physical presence. For example, the company plans to host a hospitality event on September 10 at the Wolverines first-ever night game at Michigan Stadium against Notre Dame. The school and community will also see StubHub signage at the institutions’ stadiums and arenas, and will be exposed to the brand through radio ads and other promotions.