After rebounding following weeks in decline last week, ticket sales dropped again this week to $20,564,177 from $21,167,373 during the last reporting period. However,...

After rebounding following weeks in decline last week, ticket sales dropped again this week to $20,564,177 from $21,167,373 during the last reporting period. However, sales for the year climbed to $215,800,572 compared to $208,568,753 last season, representing a 3.5 percent increase.

There continues to be 24 productions including three plays. The musical “Follies” at the Marquis began previews with its opening night scheduled for September 12.

There were six productions with box office receipts in excess of $1 million including “Wicked” at the Gershwin at $1,887,489, “The Lion King” at the Minskoff $1,851,542, “Spider-Man: Turn off the Dark” at the Foxwoods at $1,738,322, “The Book of Mormon” at the Eugene O’Neill at $1,278,787, “How to Succeed in Business Without Really Trying” at the Al Hirschfeld at $1,254,128 and “Mary Poppins” at the New Amsterdam at $1,090,156. The play “Jerusalem” at the Music Box again reported the lowest return at the box office, $316,967, excluding the launching of “Follies” in its first week at $131,604. “War Horse” at the Beaumont maintained its lead among plays with ticket sales of $992,380.

Eight productions had gains in ticket sales compared to the previous week. “How to Succeed in Business Without Really Trying” posted the most significant increase of $30,310 over the previous week for a total of $1,254,128. “Priscilla Queen of the Desert” experienced the largest drop in ticket sales, declining $76,266 for a total of $649,231.

Nine productions posted attendance at 95 percent or better, with overall attendance on the Great White Way decreasing from 87.03 percent the previous reporting period to 85.78 percent this past week. Six reported 100 percent or greater. Once again, the musical “The Book of Mormon” continues its lead at 102.43 percent followed by “Anything Goes” at 100.73 percent, “How to Succeed in Business at 100.63 percent and “The Lion King,” “Wicked” and “War Horse” hovering around 100 percent. Again, “Hair” reported the smallest percentage at 50.59 percent, down from 52.42 percent the previous reporting period.

Comparing Gross Gross Potential, five productions posted 95 percent or better. The three productions posting 100 percent or better were “Wicked,” increasing its lead to 120.49 percent, up from 120.8 percent the previous reporting period, “The Lion King” reporting 109.54 percent, down slightly from 109.78 percent the previous week, “The Book of Mormon” increasing to 107.60 percent, up from 105.76 percent. Reporting the lowest figure again was “Hair” at the St. James at 31.02, down from the previous period of 31.45 percent.

“The Book of Mormon” offered the Top Ticket at $477.00. The four other productions posting tickets with face values at or exceeding $300 were “Jersey Boys” at $350 followed by “How to Succeed in Business” at $302, with “The Addams Family” and “Wicked” posting highs of $300. “Baby It’s You!” offered the best bargain-priced average ticket at $51.97.

All data provided by The Broadway League

Broadway Gross Ticket Sales
Week Ending August 7, 2011

Production
(Theatre)
Weekly Gross Total Atten. Prev. Perf. Total Capacity Avg. Ticket Price Atten. %
Anything Goes
(Sondheim)
$874,887 8,268 0 8 1,026 $105.82 100.7%
Baby It’s You!
(Broadhurst)
$337,826 6,501 0 8 1,141 $51.97 71.2%
Billy Elliot
(Imperial)
$837,491 9,731 0 8 1,421 $86.06 85.6%
Catch Me…
(Simon)
$640,176 9,173 0 8 1,422 $69.79 80.6%
Chicago
(Ambassador)
$568,596 7,109 0 8 1,080 $79.98 82.3%
Follies
(Marquis)
$131,604 1,510 1 0 1,557 $87.15 97.0%
Hair
(St. James)
$369,876 7,030 0 8 1,737 $52.61 50.6%
How to Succeed…
(Hirschfeld)
$1,254,128 11,464 0 8 1,424 $109.40 100.6%
Jersey Boys
(August Wilson)
$959,486 9,352 0 8 1,228 $102.60 95.2%
Jerusalem
Music Box
$316,967 5,398 0 8 997 $58.72 67.7%
Mamma Mia!
(Winter Garden)
$860,053 10,038 0 8 1,498 $85.68 83.8%
Mary Poppins
(New Amsterdam)
$1,090,156 13,055 0 8 1,797 $83.50 90.8%
Master Class
(Friedman)
$318,459 4,695 0 8 641 $67.83 91.6%
Memphis
(Shubert)
$652,263 8,506 0 8 1,470 $76.68 72.3%
Priscilla…Desert
(Palace)
$649,231 7,891 0 8 1,689 $82.27 58.4%
Rock of Ages
(Hayes)
$369,941 4,161 0 8 583 $88.91 89.2%
Sister Act
(Broadway)
$768,522 10,991 0 8 1,755 $69.92 78.3%
Spider-Man…Dark
(Foxwoods)
$1,738,322 15,057 0 8 1,930 $115.45 97.5%
The Addams Family
(Lunt-Fontanne)
$816,225 11,025 0 8 1,519 $74.03 90.7%
The Book of Mormon
(O’Neill)
$1,278,787 8,752 0 8 1,068 $146.11 102.4%
The Lion King
(Minskoff)
$1,851,542 13,426 0 8 1,677 $137.91 100.1%
The Phantom of the Opera
(Majestic)
$999,773 12,001 0 8 1,615 $83.31 92.9%
War Horse
(Beaumont)
$992,380 8,552 0 8 1,069 $116.04 100.0%
Wicked
(Gershwin)
$1,887,489 14,472 0 8 1,809 $130.42 100.0%