This story was updated at 9:10 a.m. EST on Wednesday, November 30, 2011, to reflect Ticketscript’s European location and the correct price of the application.
European ticketing solutions company Ticketscript recently launched a do-it-yourself mobile ticketing application designed to help event promoters create ticket-selling plug-ins for Web sites and social media pages.
The app also allows event promoters to create their own customizable mobile app, dubbed a “ticketshop,” for selling tickets and providing real-time information to attendees.
“No technical expertise is required, the app is extremely easy to update, implement and maintain.” Ticketscript CEO Frans Jonker said in a statement. “The mobile event app will help to boost ticket sales, enhance word of mouth promotion and it’s a cost effective way of promoting the event.”
Instead of charging organizers for the use of their software, Ticketscript generates revenue by charging a €1.50 fee (or about $2) for each ticket sold through the plug-in. The company said this helps reduce overhead costs and aligns the interests of the event promoter with those of Ticketscript.
Organizers who use the app to create their own mobile ticket-selling app have to pay a monthly maintenance fee of €89 (about $120). Included in the fee is the ability to send out real-time event updates and collect statistical information and marketing data.
The customized mobile apps are placed in the Apple iTunes App Store, as well as the Android market, which puts the event organizers in direct contact with consumers.
Ticketscript, founded in 2006, has already provided software for more than 30,000 events across Europe. It utilizes various partnerships to maintain a network of more than 900 physical sales outlets across the continent.
The company has recently launched a full Spanish version of its software and an office in Barcelona in an effort to break into the lucrative Spanish market. Through partnerships with events like the San Miguel Primavera Sound music festival, one of the largest of its kind in Spain, TicketScript hopes to make important inroads in the Spanish market.
