Ticket resale marketplace StubHub took the wraps off its UK Web site today, December 14, a little over a week later than originally planned.
The company said it expected to launch the site on December 5, but that the debut could be delayed until after the NBA announced its new schedule on December 6.
The beta launch ultimately was pushed to this week, but company spokespersons did not respond to requests for comment about the delay.
In an e-mail to sellers today, StubHub thanked users for their patience and reminded them that the new site is still in beta mode.
“Beta means we don’t have all site functionality and services quite ready, but we are now officially open for business across the pond,” the company wrote. “The full launch of the site will be in the first half of 2012, and we’d love to hear your thoughts on improving the site before then.”
In fact, visitors to the new site are greeted with extremely limited ticket inventory. The site lists tickets for Rihanna’s upcoming London shows at the O2, but little else.
The site heading carries drop-down menus that feature several categories of event tickets, such as “Country & Folk,” “Classical & Vocal,” “Rugby” and “Musicals.” However, the individual pages display information for some upcoming events and only a limited selection of tickets.
“For over a decade, we’ve helped fans in the [United States] get to the events they love, and sell their tickets when they can’t go,” StubHub states at the top of the home page on the UK site. “We’re just getting started here in the UK and hope you’ll visit often as we add more events and features.”
One big difference between the U.S. and UK sites is the UK site’s lack of service fees. Tickets will carry a single price, and the only added charge will be a delivery fee. In the case of Rihanna tickets for a December 20 show at the O2, two tickets were listed at £85 each, and a buyer would pay £172 total — £170 for the two tickets and a £2 delivery fee.
Sellers on the UK site will pay a 25 percent fee, similar to the sellers on StubHub’s U.S. site, but that fee is rolled into the price of the ticket and is not broken out separately. Where applicable, the country’s value added tax is included in the listed price, according to the company.