Broadway gross ticket sales continued to climb through the week ending June 17 largely due to a bump in sales among Tony Award winners and a significant increase for a Broadway newcomer.
Overall sales on the Great White Way increased by just over two percent to $25.5 million from $25 million last week, according to figures posted by The Broadway League. While 16 shows had a decrease in sales, a few still seem to benefitting from their Tony Award nods as a couple of the shows experienced a big jump in sales.
“Once again the week of the Tony Awards always shows a big increase in sales for most shows,” said J. William Bruce, sales rep for Applause-Tickets.com, in an email to TicketNews.
Ticket sales for “Venus in Fur” ($635,622) increased by $213,407 during its final week of performances, the biggest increase this week of any show. The show also increased its capacity by 11.8 percent for a total of 82.7 percent. Nina Arianda took home the Tony for Best Actress last Sunday for her lead role in the play.
“Once,” which took home the award for Best Musical, improved sales by $110,019 over the previous week for its best sales week yet $955,362 for the week ending June 17, according to Broadway.com. “One Man, Two Guvnors” also had its most successful sales week to date, pulling in $648,505, an increase of $68,396 over the previous week.
“Newsies” broke the box office record at the Nederlander Theatre for the third time with sales of over $1 million, an increase of $52,515, according to figures posted by Playbill.com. The popular Disney production took home Tony Awards for Best Score and Best Choreography.
“Porgy and Bess” has also seen a bump in sales following its Tony wins for Best Revival of a Musical and Audra McDonald’s win for Best Actress in a Musical for her lead role. Sales were up $73,253 to $655,364 through the week ending Sunday.
“Clybourne Park” took home one of the top honors at last week’s Tony Awards winning the award for Best Play; however, the show did not see as big of an increase in sales this week as some of the other award winners. Ticket sales for the production totaled $451,082, an increase of $25,194 over the previous week.
“Other Desert Cities” ended its Broadway run with receipts totaling $424,313, an increase of $78,243. With fans eager to catch the final performances, the show had the greatest increase in capacity, up 15 percent for a total of 87.5 percent of capacity. Performances of “Don’t Dress for Dinner” also came to an end with sales of just $213,000, the second lowest on Broadway.
While Tony Award winners seemed to have the most success, this week was also a good week at the box office for newcomer “Harvey” with sales of $558,530, an increase of $115,094 — a big improvement over last week in which the show had a decrease of over $48,000. They also had the fourth highest capacity at 100.07 percent.
“There has been excellent buzz about this show since it began performances — lots of people are talking about it and they have great things to say,” said Amanda Pekoe, president of The Pekoe Group, on the success of “Harvey” in a recent email to TicketNews. “People like seeing shows that they know they will enjoy.”
From July 15 through July 29, Tony nominee Kelli O’Hara will take a break from “Nice Work If You Can Get It” to star in the musical adaptation of Far From Heaven at the Williamstown Theatre Festival, according to Broadway.com. Sales for the show were up $23,027 through June 17 for a total of $930,679.
“[O’Hara] is a very accomplished actress within the Broadway community and a lot of people are seeing the show because of her,” said Bruce of O’Hara’s absence. “However it’s only for a couple of weeks and they still have Matthew Broderick who is a draw.”
To view the full listing of Broadway sales for the week ending June 17, 2012, visit The Broadway League.