Goldenvoice, the promoters behind the annual Coachella music festival, announced on July 17, 2012, that it would be launching its first Coachella Caribbean concert cruise.
The Coachella concert cruise will, in actuality, consist of two separate cruise itineraries. The first cruise is currently scheduled to depart Ft. Lauderdale, FL on December 16, 2012, for a three-day journey through the Bahamas. The second leg of the cruise will depart from Ft. Lauderdale on December 19, 2012 for a four-day trip to Jamaica. Both legs will be held on the Celebrity Silhouette.
While reports have indicated that Goldenvoice has been reluctant in the past to expand the Coachella brand beyond the annual music festival, the festival’s recent expansion success certainly cemented the decision to launch the upcoming concert cruise. Coachella’s 2012 festival was expanded to two weekends from the usual one, although the line-ups for both weekends were identical. The lack of variety did not deter concert goers, as the festival broke Billboard records for festival box office returns, taking in over $47 million.
The inaugural Coachella concert cruise will look to harness some of that success. Tickets for the cruise are set to start at $500 per person, with nine additional price levels maxing out at $9,000 per person — reservations opened on July 21, 2012. Among the artists slated to perform on both legs of the cruise are Pulp, Hot Chip, Girl Talk, Yeasayer, Sleigh Bells, James Murphy of LCD Soundsystem, and !!!.
The idea of a concert cruise is one that has gained steam in the past several years, with several high profile groups and solo artists creating cruises aimed at catering to fans and offering more intimate performances. Classic rockers KISS will be launching their second “KISS KRUISE” from October 31 through November 4, 2012. The voyage will begin in Miami, FL and travel to Great Stirrup Cay in the Caribbean. Kid Rock is taking reservations for his fourth annual “Chillin the Most Cruise,” to be held March 6 through 10, 2013, which will take travelers from Miami, FL to Great Stirrup Cay as well.
The Coachella concert cruise, in addition to featuring some of today’s top rock artists, will also host special events featuring some of the traveling bands. One such event already on tap will be a wine tasting on board with DJ James Murphy. The ship will also feature standard cruise amenities, such as several restaurants and activity areas throughout the ship. But, as with the Coachella music festival, concerts will be the central focus of the cruise.
In terms of the actual concerts, nothing has been officially announced with regard to which bands will be playing on which days. The ship itself boasts a small theatre, dubbed by Goldenvoice’s president Paul Tollett as a “mini Royal Albert Hall,” as well as additional small areas for sets to be played.
The ship has enough room for 2,800 fans to join Coachella as it attempts to expand its reach from the deserts of Idaho into the Caribbean. If the festival’s name has as much pull at sea as on land, the sky will be Coachella’s limit.