Online self-service ticketing platform Eventbrite recently handled ticketing for five stops of the 2012 Vans Warped Tour, helping the event to significantly grow its sales over last year’s.
Eventbrite handled ticketing and entry management for a handful of stops on the tour that were available to non-traditional ticketing providers — the stops included mostly California cities like Venture, Irvine, San Francisco, and Pomona, in addition to Seattle, WA. Organizers of the tour had tested several different ticketing solutions in 2011 and chose to use Eventbrite this time around because of their integrated marketing tools and real-time data.
“With Eventbrite, we have unprecedented access to our data,” said Kevin Lyman, creator of the Warped Tour. “We are very proactive in marketing, so being able to see where and when customers are buying their tickets is a huge help in reaching fans.”
According to a recent press release, Eventbrite’s integrated social sharing tools contributed to significant growth in sales this year for the tour — sales in Pomona increased by 18 percent while Ventura’s sales increased by 14 percent over last year. The stop in San Francisco was completely sold out with over 21,000 fans in attendance.
Eventbrite’s integrated email tools also came in handy for organizers of the Warped Tour when the venue for the Seattle stop unexpectedly changed. “We were able to send email updates to everyone who bought tickets, and Eventbrite offered fantastic customer support,” Lyman said.
TicketNews previously discussed Eventbrite’s recent partnerships with Disco Donnie Presents and the Global Poverty Project. According to the press release, Eventbrite has successfully ticketed over 70,000 concerts and has issued over 5 million tickets to live entertainment fans.
Vanessa Hope Schneider, senior public relations manager for Eventbrite, told TicketNews via email that the ticketing company’s partnerships showcase the flexibility of their platform and the expertise of their team. “With the Warped Tour, our marketing and sales management tools were incredibly valuable for a tour with so many back-to-back stops; for Disco Donnie, we’re helping to support more intimate, community-oriented performances for a few hundred fans per show; and with the Global Poverty Project, we’re taking on the challenge of ticketing a 60,000-person festival in Central Park (as we did last year with the Robin Hood Foundation),” said Schneider. “Our Field Operations team, and our technology-first, customizable service offering makes it possible for Eventbrite to cover such diverse ground.”
In addition to large-scale events like the Warped Tour and those produced by Disco Donnie, Eventbrite also offers tickets to events at smaller venues like clubs and performance spaces. “We’re always looking for great organizations to team up with — not only in the music industry, but also for endurance races, conferences, food and wine festivals…really across all categories,” Schneider told TicketNews via email.
Kevin Hartz, CEO and co-founder of Eventbrite, said, “One of the reasons we’re so excited to be deepening our relationship with the Vans Warped Tour is because Kevin and his team are so focused on the fan experience. At Eventbrite, we’re also focused on putting the fans first — which includes eliminating lines, supporting paperless ticketing, and keeping fees low.”
In 2012, Eventbrite reached $1 billion in ticket sales thanks to the success of the event organizers who use the self-service platform to continue to bring people out to numerous types of live events across the country.