NASCAR, Sprint, and Turner Sports have announced the launch of the sport’s first official application for the iPhone and iPod that brings racing fans...

NASCAR, Sprint, and Turner Sports have announced the launch of the sport’s first official application for the iPhone and iPod that brings racing fans closer to all the action.

“The main goal of the app is to further engage the core fans and expose the sport to new audiences,” Scott Warfield, director of broadcast and entertainment communications for NASCAR, told TicketNews in a recent email.

According to a September 13 press release, the free NASCAR Sprint Cup Mobile app, launched just in time for the start of the NASCAR Sprint Cup Chase, provides fans with race day content, schedules, standings, and breaking news, allowing them to follow their favorite driver and stay up-to-date on everything NASCAR, all from the convenience of their mobile device.

Previously available only to Android users, the iPhone and iPod version of the app will now allow even more fans to experience the behind-the-scenes action. Although NASCAR Sprint Cup Mobile is available on all carriers, Sprint Unlimited Data Plan customers will enjoy some additional features like live MRN and PRN radio broadcasts, live in-car audio for all 43 drivers, RaceBuddy in-car video and track camera views, live NASCAR on SPEED broadcasts including qualifying, practice and trackside shows like NASCAR RaceDay, live in-race highlights and alerts, live post-race press conference feeds, real-time leaderboards, and Pit Pass telemetry data.

While NASCAR.com remains the official online destination for NASCAR fans with an all-inclusive experience that provides fantasy games, video highlights, social features, and editorial content, the NASCAR Sprint Cup Mobile app gives fans 24/7 access to exciting NASCAR content.

“The application puts you right in the middle of the action as it turns your iPhone or iPod Touch into a race scanner each weekend,” said Tim Considine, director of sports and entertainment marketing for Sprint. “It’s the perfect time for fans to download it as the Chase for the NASCAR Sprint Cup is about to begin.”

As part of a restructured partnership announced earlier this year, Turner Sports currently manages NASCAR’s digital media rights including NASCAR.com, the official online destination for NASCAR fans, according to the press release. Turner Sports remains the exclusive sales agent for the NASCAR Digital Media platform through 2016.

“Turner Sports has more than a decade of experience with the NASCAR fan, and we’ve applied it all in this new NASCAR Sprint Cup Mobile App,” said Justin Williams, Turner Sports senior director of business operations for NASCAR.com. “The collaboration with our partners at Sprint and NASCAR has produced a great experience for iPhone and iPod Touch users.”

The Chase continues through November 18 at Homestead-Miami where one lucky driver will walk away with the championship, and NASCAR Sprint Cup Mobile will be there along the way to provide fans with all the latest news and action.

“The Chase for the Sprint Cup, NASCAR’s version of the playoffs, is one of the highest engagement periods for our fan base so we’re excited about the timing of the launch,” Warfield told TicketNews.