Classic Ballet Produced in 3D by CAMERON | PACE Group and Broadcast Live in RealD™ 3D from St. Petersburg to Select U.S. Theaters on June 6

Presented by NCM Fathom Events, Omniverse Vision,
Cameron Pace Group, Glass Slipper and Mariinsky Theatre

Centennial, Colo. – May 15, 2013 – Bringing Russia’s world renowned ballet company to U.S. movie theaters nationwide, Cameron Pace along with NCM Fathom Events and Omniverse Vision Ltd. present a stunning new re-interpretation of Tchaikovsky’s famous masterpiece with “Swan Lake Mariinsky Live*” from the Mariinsky Theatre. Broadcast live in both 2-D and RealD 3D from the historic Mariinsky Theatre in St. Petersburg, Russia on Thursday, June 6 at 6:30 p.m. local time, this exclusive event will be led by multi-award winning Artistic Director Valery Gergiev. Mariinsky’s principle ballerina and the latest brilliant star from the company, Ekaterina Kondaurova, will star in the main role as Odette. For the first time ever, this classic ballet will use the same Academy Award®-winning technology created by the Cameron Pace Group for films such as “Avatar,” “Hugo” and “Life of Pi.”

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Presented by NCM Fathom Events, Omniverse Vision, Cameron Pace Group, Glass Slipper and Mariinsky Theatre, tickets for “Swan Lake Mariinsky Live*” are available at participating theater box offices and online at For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change). This presentation will be broadcast to select movie theaters through NCM’s exclusive Digital Broadcast Network.

“The Mariinsky Live 3D format is something totally new for us, and also for the world. We look at this as an opportunity to not only display the qualities of our ballet company, but to do so with the newest possible technology,” said Valery Gergiev, artistic director of the Mariinsky Theatre. “We show our leading dancers – the new wave of Mariinsky stars – and the beauty of our productions led by great music.”

Tchaikovsky’s beloved ballet, “Swan Lake,” was created at the Imperial Ballet School for the Mariinsky Theatre stage in 1895 by the composer and choreographers Marius Petipa and Lev Ivanov. “Swan Lake” tells the story of Odette, a princess turned into a swan by an evil sorcerer’s curse, which is now part of pop culture and has been the source of inspiration for many ballet masters and epic storytellers, including Darren Aronofky’s 2011 Oscar®-winning “Black Swan.”

”Watching this exciting new re-interpretation of ‘Swan Lake’ live in RealD 3D is the next best thing to being in the audience at the Mariinsky Theatre,” said Joe Peixoto, president, Worldwide Cinema at RealD. “Combining this celebrated ballet company with the 3D expertise of the Cameron Pace Group and RealD’s 3D projection technology promises this first of its kind broadcast will be a wonderful experience for audiences.”

Located in St. Petersburg, the Mariinsky Theatre has been providing the world with some of the greatest dancers since 1740. Great names of ballet like Rudolf Nureyev and Anna Pavlova started at the Theatre’s revered company, which today is recognized as one of the world’s greatest with Director Yuri Fateyev. A leading global brand for hundreds of years—and followed by other leading opera/ballet theatres such as the Royal Opera House, London and La Scala, Milan— both the Mariinsky Ballet and Mariinsky Opera came under the management of the Mariinsky Theatre itself, with Valery Gergiev as director and artistic director of the Mariinsky complex: two grand opera houses—one historic, one brand new which opened on May 2 —and a concert hall.

“The ‘Swan Lake Mariinsky Live*’ cinematic event will bring audiences up close and center stage at the world renowned Mariinsky Theatre. This is ballet the way it is meant to be seen on the big screen – with CAMERON|PACE Group in charge of the 3D technology,” said Shelly Maxwell, executive vice president for NCM Fathom Events. “Cameron Pace is masterful in adapting 2-D and 3D content for the big screen and what better way to showcase the beautiful art form of ballet than through the lens of their technology?”

*Broadcast Delayed

About National CineMedia (NCM)
National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.9% interest in and is the managing member of National CineMedia LLC. For more information, visit or (NCMI-E)

About Omniverse Vision
Omniverse Vision produces and distributes unique content for all media platforms with a particular focus on live event cinema. Founded in 2010, Omniverse Vision has built a network of digital exhibition partners in over 50 territories, giving access to over 4,000 cinema sites around the world. Omniverse Vision recently released the legendary Led Zeppelin concert ‘Celebration Day’ on 1,500 screens globally, selling over 300,000 tickets and setting a new record for a rock concert release. Omniverse Vision has three labels, CineRock, CineStage and CineSports, through which it has released ‘JLS – Eyes Wide Open’, ‘Les Misérables – 25th Anniversary Concert’, ‘The Phantom of the Opera – 25th Anniversary Concert’ and ‘Don’t Think’, the Grammy-nominated project by the Chemical Brothers. For more information, visit

About CAMERON | PACE Group
Led by co-founders James Cameron and Vince Pace, CPG is advancing the future of 3D through the development of products, solutions and creative tools for use across all media channels. Supporting networks, studios, broadcasters, filmmakers and creative teams globally, the company’s unparalleled expertise helps content producers realize the full potential of 3D as a new, immersive and powerful storytelling medium.

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For artwork/photos related to “Swan Lake Mariinsky Live,” click here.

Media Contacts:

Michelle Portillo
NCM Fathom Events
(303) 792-8651
[email protected]

Erik Stein
Scoop Marketing for NCM Fathom Events
(818) 761-6100
[email protected]

Versa Manos
Gorgeous PR for Omniverse Vision
(323) 782-9000
[email protected]