Liverpool FC, a Premier League team with notoriously die-hard supporters and hard-to-get tickets, has taken legal action against Great Events, an Australian travel agency, for advertising a Liverpool-themed trip that included match tickets.
Fans brought the trip to the attention of the Liverpool organization because they were angered to find that the two-week UK vacation promised that buyers would “see three games – two featuring LFC at Anfield plus cheer on the Reds (in the away section) at Old Trafford v Man United.” The total cost of the trip was about £4,000 ($5,400) per person.
Tickets to this rivalry match against Man U are highly coveted – you normally need credits from the previous season to attain them, and Liverpool is only allotted 3,000 seats.
Peter Moore, CEO of Liverpool FC, and Tony Barrett, Head of Club and Support Liaison, both responded to upset fans via Twitter:
No tickets have been offered to this company. Nor will they.The tickets don’t even exist as of yet. I took 10 seconds to read their T&C’s…
— Peter Moore (@PeterMooreLFC) October 24, 2017
No mate, I'm telling you as categorically as I possibly can that no tickets have been offered or provided to this company by Liverpool.
— Tony Barrett (@TonyBarrett) October 23, 2017
As Moore points out, the fine print of the travel package notes that the tickets are provided “based on availability”.
Still, upon further investigation into the issue, Liverpool discovered that Hunter Travel Group/Great Events was selling what they called the “Liverpool Supporters Tour”, and using the club’s official crest, without their knowledge, misleading their customers to believe the club was involved.
Liverpool FC took legal action against the Australia-based company, and the package has been removed from their website.