Birmingham, Alabama’s largest concert promoter, Red Mountain Entertainment, has been bought by concert giant Live Nation Entertainment in hopes to bring more shows to the area.
Live Nation, who owns Ticketmaster, manages major artists around the globe and operates more than 200 venues. Red Mountain is just another promoter to add to their portfolio; the promoter said that they will use Live Nation’s resources to “continue growing live entertainment offerings throughout the Southeastern United States,” according to a press release.
The Red Mountain team will continue to operate from Birmingham and the group will supervise all operations from concert and festival promotions to venue consulting as normal. Additionally, the company’s name will stay the same, a spokeswoman said.
“From day one, our goal at Red Mountain has always been to bring fans’ favorite artists to town,” Gary Weinberger, Red Mountain’s president, said in a statement. “As we took on bigger venues, talent and events across the Southeast, we always stayed true to that mission, which is why we were excited about the opportunity to work with Live Nation. As part of Live Nation, with my partners Jay Wilson, John Ruffino and our team, we look forward to bringing countless more shows and festivals to fans across the Southeast.”
Since their formation in 2005, Red Mountain has promoted concerts in Birmingham at venues like the Legacy Arena, the Alabama Theater, Tuscaloosa Amphitheater, and the Wharf Amphitheater. They’ve brought big-name artists like John Mayer, Bob Dylan, Twenty One Pilots, and Paul Simon to the state, and its current shows on the agenda include Miranda Lambert and Little Big Town at the Wharf. Red Mountain also promotes Sloss Music & Arts Festival and Birmingham Winter Beer Fest.
In 2008, after being formed for only a mere three years, Red Mountain was named one of the concert industry’s Promoters of the Year. Live Nation U.S. Concerts President Bob Roux described Red Mountain as a “tremendous concert business.”
“Given their entrepreneurial approach to business, their personal relationships and their tireless work ethic, they will continue to grow and accomplish even more as we work alongside one another at Live Nation,” Roux’s said in a press release.