TicketNetwork and Patch.com announced an agreement Thursday that will bring event tickets to the hyper-local news operation’s users in their various communities. The collaboration, which kicks off just as the peak ticket-purchasing period of the year kicks off, is branded as Patch Tickets, and will connect users to tickets good for over 100,000 events through the secure TicketNetwork system.
Integrated with an existing Patch platform that allows users to post about and discover local events via a calendar and newsfeed, Patch Tickets will allow instant purchase to events that catch their interest, backed by the TicketNetwork 100% guarantee. It will also provide a 10% discount to events via a promo code (“PatchTickets10”).
“Patch Tickets will help millions of Patch users choose from a wide variety of highly sought-after live events ticket inventory, with an easy to use and secure platform from which to purchase event tickets,” TicketNetwork COO Mike Honeyman says in the announcement. “In partnering with Patch, we are able to offer tickets for affordable and fun events right to the neighborhood of over 1,200 Patch communities across the nation.”
The partnership is likely to be a mutually beneficial relationship for both organizations, as well as users who take advantage of the integration. With increasing competition for consumer attention and a fragmented ticketing market spread across numerous primary and secondary operators, Patch Tickets promises a frictionless and localized option to find events specific to the interests of each community on the platform.
“Patch and TicketNetwork have both seen the local events market grow over the past few years,” the announcement reads. “Recognizing that “locality” enhances the overall user experience.”
Since its inception, Patch has offered a news brand focusing tightly on specific communities, offering an alternative to larger media entities that have drastically shrunk coverage scope as newsroom staffs have been slashed since the turn of the century. By focusing its reporting on the specific communities it serves and offering a robust user-sharing system, Patch has continued to expand while other news operations have shrunk or ceased to exist entirely. The release points out that “The Patch” has recently expanded into new markets including Birmingham, AL, Miami, FL, and Charlotte, NC.
“Patch continues to scale and increase value for our users – both as a platform for small businesses to grow and for users to get great deals,” says Patch CEO, Warren St. John. “The TicketNetwork partnership brings thousands of local ticketed events, supporting small and large venues across the country, to our millions of users in a safe, money-back guarantee environment.”
For TicketNetwork, the deal is highlighted by the hyper-local nature of the audiences which will engage in the offer, allowing for a granularized targeting of its inventory that few other platforms can promise.
Patch Tickets operations are already live as of the announcement, with a simple user-interface allowing for localized search by performer, venue, event, or date, keyed to which ever patch community a user is accessing the platform from.
Read the original release here: https://www.prdistribution.com/news/ticketnetwork-and-patch-announce-partnership-to-offer-event-tickets-to-millions-rd.html
Last Updated on November 30, 2018 by Sean Burns