Utah Jazz Raises Ticket Prices To Meet NBA Market Average Utah Jazz Raises Ticket Prices To Meet NBA Market Average
Following a sell-out season, Utah Jazz has decided to increased their season ticket prices for the 2019-2020 season, therefore aligning the team’s prices with... Utah Jazz Raises Ticket Prices To Meet NBA Market Average

Following a sell-out season, Utah Jazz has decided to increased their season ticket prices for the 2019-2020 season, therefore aligning the team’s prices with the market average.

The team notified season ticket holders yesterday that ticket prices will nearly double for the next season, The Salt Lake Tribune reports. Tickets that were originally $6 will cost $15 per game, $12 seats will now be $15 or $30, and $18 tickets will jump to $30 or $36. Additionally, the number of pricing tiers has changed; the upper bowl decreased from seven tiers to four, and the lower bowl cut down from 11 tiers to 10.

Jazz’s prices were the lowest in the market before the change. The team said that the price increase would allow Jazz to align more with other local teams and NBA markets in the U.S.

“Cheapest ticket for Utah football is about $30, BYU football $20, Real Salt Lake $16, Utah Grizzlies $14, and even the Bees is $8,” an email sent to fans read.

Additionally, Jazz scored a deal with Ticketmaster, so they’ll be able to have a better understanding of how many tickets are sold on the primary market, and which seats are re-sold. Jazz senior vice president of ticketing Chris Barney explained that they’ll be able to gather all this new data due to the price increase and “look where there are glaring holes.”

“Our lowest ticket prices were being sold for $16 on average for the lowest, E rated games,” Barney told The Tribune. “For AA games, that jumped to $54 tickets in resale price.”

Fans were not happy with the news of the price increase.

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Now, some fans have to make the decision of keeping their season tickets or just choosing certain games to attend throughout the season. Season ticket holders have until January 31 to decide whether or not they will opt out of their tickets for the 2019-2020 season.

“Obviously it’s tough to say right now if it feels worth it, given the sudden big jump with no added value. We would certainly have to make sacrifices in other areas of our budget if we wanted to keep them,” Jazz season ticket holder Mitch Nall told The Tribune. “Right now we’re leaning towards opting out of the season tickets and just buying individual games that we want to attend.”

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Olivia Perreault Deputy Editor

Olivia Perreault is the Deputy Editor for TicketNews. She is a graduate of The University of Rhode Island and holds a BA in journalism. As an avid concert junkie, she's been to hundreds of concerts and freelances for multiple online publications, including her music blog, found at OliviaGPerreault.com. Reach Olivia via email at [email protected]