The Detroit Tigers are now ranked the second-worst team in the American League, leaving fans unwilling to come out to a game. Nonetheless, the team is trying to boost attendance with various promotions.
Currently, the team has a 28-58 record. From 2012 to 2014, during their four-year run of AL Central titles and an appearance at the World Series, the team brought in more than 38,000 fans, ESPN data shows, placing the team among the top three ranked teams in terms of attendance. However, data shows that their attendance has steadily declined since 2013; now, they rank 24th this season in attendance, bringing in around 19,000 fans.
Attendance not only brings in revenue, but it also boosts morale. Since their attendance slide began, their wins have decreased from 93 to 64. So, in an attempt to fill the stadium once again, the team has been holding various promotions, including $17 tickets against the Red Sox. While the promotion helped the Tigers sell more than 14,000 tickets, averaging 26,160 fans, season ticket-holders aren’t that keen on the idea.
“I look at these $17.76 tickets that they sold at the Red Sox games and I’m sitting here with an extra ticket that cost $70,” season ticket-holder Paul Hansen told the Detroit Free Press. “That stings a little.”
Additionally, the team held a three-day flash sale in June, offering $9 seats in the upper bowl and $13 seats in the lower bowl, which helped bring in more than 34,000 tickets and led the team to their highest attendance for any month this season. They’ve also offered a University Days program which allows fans to receive a university-branded Tigers hat, as well as Pink out the Park, where fans can purchase $15 tickets to “Go to Bat Against Breast Cancer,” and the “Ballpark Pass,” which offers fans standing-room only tickets on a month-to-month basis.
Another fan, Kathleen O’Bryan, told the Free Press that she appreciates the affordable ticket prices in an attempt to bring in more fans.
“The crowds definitely change as far as who shows up and who doesn’t, and I like it because families can come,” O’Bryan said. “Some of the promotions I get a little jealous of because I can’t buy the ticket package and still have my seats. I don’t get all the giveaways I could, but I think they’re doing a pretty good job.”
This weekend, the Tigers will take on the Blue Jays at home, where fans can purchase the Bat Against Breast Cancer tickets for $15. Later this month, they’ll face the Phillies, Mariners, and Angels. View all of the team’s promotional deals here.