Tom Ewald, the ticketing veteran known for his experience at Ticketfly and Eventbrite, has moved to the promoter software startup

Ewald first joined Ticketfly in 2009 after working for Ticketmaster and Ticketweb. He was one of the company’s first employees and oversaw sales before it was purchased by Eventbrite in 2017, where he was the VP of Music. Now, he’s made the switch to, which was launched by Austin venue owner Stephen Sternschein and tech entrepreneurs Matt Ford and Adrian Tavares. In his new role as the company’s chief revenue officer, he will work from Chicago and lead sales.

In an interview with Billboard, Ewald noted that he has known Sternschein for the last eight or nine months since Eventbrite has a tech integration with Prism.

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“I have a lot of partners using the platform and their response has always been excellent,” Ewald said. “It’s a great group and I think it fits in with my career working with independent promoters and venues, which I’ve done my whole life.” licenses software to help venues and promoters centralize their data. Ewald will not only handle sales, but also assist with artist offers, calendar management and show settlements. With his experience helping Ticketfly develop its independent promoter sales strategy and eventually grow the ticketing firm, Ewald believes he can bring a lot of knowledge to the table.

“This is an opportunity to be back at a small, growing company to create software to meet the needs of the music industry,” he said, calling the switch “reinvigorating.”

”Tom is a true music ticketing veteran and we’re thankful for the many years of service and the dedication he’s shown towards his team and his clients at both Ticketfly and Eventbrite,” Evenbrite SVP for music and corporate development Andy Donner said in a statement to Billboard. “The team here wishes him all the best as he explores new horizons beyond the ticketing business.”

Earlier this week, Eventbrite named Lanny Baker as the new chief financial officer, along with a string of new music hires. The shifts and newly-announced positions follow Ticketfly founder Andrew Dreskin’s transition from the president of Eventbrite Music to a consultant for the company this past May.

Last Updated on August 13, 2019

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