The Shubert Organization, Broadway’s largest ticket operator, has announced a partnership with the Boston-based startup True Tickets to power IBM blockchain technology.
The partnership between the powerhouse Broadway business and startup was announced Wednesday; the startup was one of the two companies selected to take part in this summer’s inaugural Broadway Tech Accelerator, Fast Company reports. True Tickets will be implemented into Shubert’s ticket sales businesses, which includes its ticket-selling businesses Telecharge.com and the group discounts service Broadway Inbound. True Tickets’ CEO Matt Zarracina described in a statement that the startup aims to implement its blockchain service to provide Broadway fans with more transparency. Previously, the New York-based startup Blockparty has been using the blockchain technology over the last year.
“At the end of the day, we aim to help our clients develop more meaningful relationships with their patrons,” Zarracina said in a statement. “This pilot affords us the opportunity to do exactly that in a massive multichannel marketplace.”
Earlier this year, the organization faced a data breach, which included customer email addresses, names, and credit card numbers and expiration dates. Affected customers received a letter notifying them of the breach, which noted that the company became aware of an “unusual activity related to an employee’s email account” in February. This launched an investigation, which wrapped up mid-march.