Fresh off her showstopping performance at the Super Bowl halftime show, Jennifer Lopez has signed a multi-year touring deal with Live Nation. The new partnership will make the entertainment company the sole promoter of Lopez’s future tours.
“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies,” Live Nation’s senior VP of touring Brad Wavra said in a statement provided to Billboard. “The demand to see Jennifer live is only growing. Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.”
Live Nation produced J.Lo’s 2019 It’s My Party Tour, which is said to be a critical factor in cementing their latest partnership. That outing took the Latin superstar to over two dozen cities last summer and coincided with her milestone 50th birthday. It was her first proper headlining tour since 2012’s Dance Again World Tour, though she had spent several successful years in Las Vegas headlining her All I Have residency show.
The exclusive deal with Live Nation suggests that J.Lo could be plotting something in the near future. Her Super Bowl halftime show co-headliner Shakira revealed tour plans the day after their electric performance, leading many to wonder if Lopez had something similar up her sleeve.
While no new tour plans have been confirmed yet, the star is keeping busy per usual. She will release a slate of new songs featured in the upcoming movie musical Marry Me, which she also produced and stars in opposite Owen Wilson and fellow Latin recording artist Maluma. The film is due out later this year.
