Amid consistently low attendance, the Miami Marlins are aiming to draw in fans this season with unchanged ticket prices, reduced parking prices and an extended fan loyalty rewards program. The club’s attendance figures finished last in the league in 2019 with an average of roughly 10,000 spectators per home game.
To reverse the trend, Marlins ticket prices will remain among the lowest in the league. Their 2020 pricing structure will feature tickets starting at $10. A quarter of the total ticket inventory will be priced under $20 and nearly half of all ticket categories come in under $25. Parking passes are set to drop from $25 to $15 on weekdays and as an advanced purchase price for weekend games. The team will also make their Home Run Rewards program inclusive to all fans.
“With the goal of providing a first-class fan experience to all guests, we are pleased to extend our Home Run Rewards program to all fans, providing creative ways for all to engage with the Miami Marlins and be rewarded for investment of time and dollars,” Marlins Chief Revenue Officer Adam Jones said in a press statement. “Fans can sign up now in less than 90 seconds and begin earning rewards points to redeem for unique fan experiences, exclusive access, signed memorabilia and more.”
These new fan incentives add to measures that were introduced last season. The Marlins organization offered some of the most affordable in-stadium purchases within the league, most notably their eight-item concession menu featuring ballpark staples for either $3 or $5, and an apparel deal that set official merchandise under $20.
While those revamped offerings did not help the Marlins move the needle of overall MLB attendance, the club is optimistic about the season ahead with even further incentives added for Miami locals.
“Ultimately, we believe we’ll be able to deliver the level of attendance that will create a business that can sustainably invest in baseball,” Jones said.