In the United States, the sport of football has grown into the most popular sport overtaking, in most people’s eyes, baseball as ‘America’s Favorite Pastime’. On game day, millions of fans head to stadiums across the country and create an event unlike any other sport.

The college football regular season and postseason has become a huge money maker for the NCAA, the schools and also the ticketing industry. Division I schools from the major conferences typically sell-out stadiums for all their home games, with attendance figures typically over 100,000. When these schools qualify for the postseason, including a possible national championship game, demand for tickets skyrockets and prices on the secondary market often follow suit.

The NFL is similar as fans come out in huge numbers to follow their hometown teams. While the regular season is huge, the NFL Playoffs bring everything to a new level. As each round passes, demand and ticket prices increase until it culminates at the championship game, the Super Bowl. The Super Bowl is the biggest event in sports with billions of fans watching the game on television. Ticket prices for the Super Bowl will often rival the most expensive tickets for any event during that calendar year.

By Carol-Ann Rudy Whether attending the game live at the stadium or watching on television, Pepsi, Visa, Coors, Burger King, and Campbell’s Soup are there, cheering the players and fans on and looking for even more marketing opportunities. According to Peter Murray, senior vice president of corporate marketing and... Read more
By Alfred Branch, Jr. With a couple weeks of the new NFL season in the books, secondary ticketing giant StubHub! is already claiming a victory of sorts in the “ticket wars” with rival Ticketmaster. Based on data provided by StubHub!, the company said it is routinely offering fans better... Read more
Ticket Sellers Rankings Roundup 8/31/07 By Stacey Willets Baseball may be known as “America’s pastime,” but it’s NFL football that has the highest per-game attendance of any domestic pro sports league in the world. With kickoff just around the corner, the TicketNews Top Primary and Secondary Live Event Ticket... Read more
Avoiding Fumbles on Your Website By Carol-Ann Rudy Though concrete figures are hard to come by, brokers can expect to see a significant increase in the number of ticket sales for the upcoming NFL and college football seasons this week. Football fans tend to have strong loyalties, as... Read more
The Ends Could Be Near – Ticket News Week In Review By Alfred Branch, Jr. Michael Vick’s fall from grace, and the beginning of the end of the relationship between Live Nation and Ticketmaster dominated the week ended August 25 in the ticketing, sports and entertainment industry. Vick pleaded... Read more
You can buy a lot with $1,100: at least 4,400 packages of Ramen noodles, one semester or so of textbooks, even a small portion of your tuition. You can also buy a ticket to the greatest rivalry in college football: Penn State vs. Notre Dame? According to the Penn... Read more
By Stacey Willets TicketNews announces its exclusive weekly Top 10s and analysis for the week of 7/23/07 – 7/29/07. OVERALL TOP 10 EVENTS Event This Week Last Week Wicked 1 1 Jersey Boys 2 3 Dallas Cowboys 3 n/a Boston Red Sox 4 2 New York Yankees 5 5... Read more
FRANKFURT, Germany (AP) — The NFL folded its development league in Europe after 16 years on Friday, calling the decision a sound business move that will allow for a stronger international focus on regular-season games outside the United States. The announcement came less than a week after the Hamburg... Read more
The Denver Broncos have raised single-game ticket prices for fans who want seats closer to the field by $5-$10. The Broncos also announced that single game tickets will go on sale June 28th beginning at 11:00am. Read more
SAN FRANCISCO, CA — (PRESS RELEASE) — 04/12/07 — StubHub, the fan’s ticket marketplace, has announced another “industry first,” signing an official sponsorship agreement with the Austin Wranglers of the Arena Football League(TM) (, the first deal of its kind for an AFL team. The Austin Wranglers join an... Read more