Ticketmaster Walks Back COVID Requirements After Fierce Backlash
A report on Ticketmaster’s purported plans to tie event access to personal health data set the company into damage control mode over the weekend. The Live Nation Entertainment-owned giant issued “clarifications” over the policy, which drew sharp criticism from some who viewed it as invasive and rife for potential... Read more
Ticketmaster Rebrands Anti-Resale Tech For COVID Safety
Ticketmaster this week announced its SmartEvent suite of ticketing technology, essentially rebranding existing anti-resale products as useful for event operators looking to reopen with coronavirus safety measures in mind. Packaged together in SmartEvent are tools designed to allow for varying capacity rules, distancing needs, and data harvesting able to... Read more