Hosted in Downtown Austin, Texas each spring, the South by Southwest festival, abbreviated SXSW, is one of the largest music festivals in the U.S. and combines music and film. When it began in 1987, SXSW was opened as just music festival with hundreds of performers performing at multiple different venues. By 1994, the festival also added film and interactive conferences, which helped grow SXSW into one of the premiere festivals in the world.

The festival takes place in March, and has grown in it’s over twenty years in existence. In 1987, SXSW saw a respectable 700 registrants for just the music event, but now there are annually 12,000. The events attracts thousands of fans to the Austin area, which has made SXSW an important events for the area’s economy.