TicketsNow, the nation’s second-largest secondary ticket company, according to TicketNews’s exclusive industry rankings, was bought in early 2008 by Ticketmaster Entertainment for $265 million. Besides being the second-biggest secondary ticket company behind StubHub, TicketsNow is the third-largest overall ticket company, according to the ranking.

The company claims it “lists the world’s largest online inventory of secondary market tickets—nearly 6 times more than eBay,” and was once known more for being a broker-to-broker exchange through its EventInventory software product and marketplace. Now, it has opened up its exchange and accepts and lists tickets from fans.

Since it was acquired by Ticketmaster, the company has come under fire from brokers and fans for being the destination where customers are rerouted when they cannot buy tickets from Ticketmaster’s Web site. The complaints stem from the fact that tickets resold on the secondary market are often priced higher than those on Ticketmaster at face value, so some have believed that the two companies were colluding to get customers to spend more. Both Ticketmaster and TicketsNow have denied they purposely redirect customers to the site, but they have admitted that artists and their representatives have resold tickets through the exchange.

In the fall of 2008, TicketsNow laid off 60 employees, and its President and CEO Cheryl Rosner resigned from the company in December of that year. She was replaced by Shawn Freeman, formerly the company’s Chief Technology Officer.

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While the recent certification process put into place by Google for secondary ticket sales sites looking to continue advertising their wares via the popular AdWords search engine marketing platform has drawn headlines, its actual implementation on the ground appears to be spotty (at best) in the second week of... Read more
Ticketmaster complies with FTC regulations for TicketsNow link
Live Nation Entertainment Inc. announced that their Ticketmaster unit has resumed providing customers with a link to the company’s ticket resale website TicketsNow. According to Bloomberg, TicketsNow, which provides consumers with an alternative for purchasing tickets to sold-out events, received criticism from U.S. regulators and musician Bruce Springsteen who... Read more
Ticketmaster launches new TicketsNow ticket resale initiative
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Ticketmaster’s secondary ticket resale division TicketsNow this week signed a ticketing deal with, a move that would not have seemed possible just a year ago as executives from parent company Live Nation contemplated selling the underperforming asset. Financial terms of the deal were not disclosed, but the partnership... Read more
Cheryl Rosner, who successfully turned around TicketsNow and spearheaded its sale to Ticketmaster for $265 million, this week left online retail deals Web site, her first CEO job since leaving TicketsNow. Rosner was named CEO of the site in April of this year, and according to the Web... Read more
TicketNetwork‘s recent data-sharing deal with TicketsNow, and StubHub’s decision to pull out of online affiliate marketing, are among the items discussed on the latest edition of TicketNews TV, hosted by correspondent Kim Crandall. TicketsNow and TicketNetwork’s data-sharing agreement will offer real-time updates of more than $1.5 billion worth of... Read more
Two of the leading secondary ticket exchanges are teaming up to better serve customers and make listing ticket inventory easier for brokers. TicketNetwork and Live Nation’s TicketsNow this week announced the signing of a data sharing agreement that will allow for real-time exchanging of ticket inventory information. The two... Read more
Angry that tickets are being resold to a John Mellencamp interview and performance at its facility tonight, August 17, the Grammy Museum in Los Angeles is warning fans that if they do not pick up their tickets in person they will not receive a refund. In fact, in an... Read more
With the New York ticket resale law still being debated in the state legislature, TicketsNow – which is owned by Live Nation Entertainment – has decided to pull down all of its New York ticket listings until officials finish hammering out a resolution. The company began calling some of... Read more