June 27, 2007 Alfred Branch Jr.
LOS ANGELES (CelebrityAccess) — In an effort to implement a more sustainable event production model, members of the Live Earth Green Team will provide global concert venues with the tools and guidelines necessary to continue environmentally conscious activities after the event itself is over. This legacy initiative is just one component of the Live Earth commitment to inspiring over two billion people worldwide to make smarter decisions to lead a more energy efficient lifestyle.
Despite various cultural, venue and logistical challenges, the Live Earth Green Team is taking thoughtful steps towards ensuring that the environmental impact of the eight official concerts worldwide is significantly minimized. From waste management programs activated at each venue to transportation solutions aimed at reducing concertgoers’ travel emissions, the stage is set for Live Earth to be a major catalyst of a global movement aimed at creating change.
“Live Earth is about engaging a global audience with solutions to the climate crisis, and providing these legendary venues with the knowledge that will allow them to continue their environmental contributions,” said John Rego, environmental director, Live Earth and a senior consultant for Brand Neutral. “Improving sustainability is a long-term goal and we are proud to be contributing to a greener future for these cities.”
In addition to recycling or composting plastic bottles and containers on-site at all locations, the Live Earth venues will optimize lighting to reduce energy consumption and exchange inefficient bulbs for efficient ones. A combination of solar, wind and biofuel generated power will be sourced to power all energy sources including lighting, air circulation, musical equipment and amplifiers. Effective waste management is another essential component of the venue greening, and Live Earth has introduced a variety of ways to reduce the garbage produced by the shows.
Specifically, Giants Stadium will instate a triple-stream system, likely its first in its 30-year history which combines waste, compost and recycling and aims to more than double the diversion rate of materials that will avoid landfills on the day of the show. In an effort to reduce waste generated at the concert, official partner, Pepsi Co. estimates it will recycle more than 200,000 bottles and cans – preventing at least 10 tons of waste from going to landfills and saving enough electricity to power 5,110 homes for a 24 hour period — the same amount of time concerts will last. In addition, a partnership with web-based invitation provider Evite will offer Live Earth ticket holders the resources to meet up with friends and organize carpools to and from the concert http://www.evite.com/app/cms/ideas/live-earth. Biodegradable tableware provided by Aramark will be used for food and beverage services, and any signage present in the venue will be made from bio-material that will eventually be composted or reused.
In London, several environmental education programs are in place to support Wembley Stadium’s progress to become a greener venue. On June 28, Wembley plans to brief members of its management team about the environmental initiatives already underway as well as advise them of all of the green changes to come. On-site generators are currently being tested to run on 99 percent biodiesel on July 7 while all aluminum cans collected from the Live Earth event will be recycled and a payment of .025 pence will be aggregated and donated to local nonprofits, which is a system Wembley stadium put in place earlier this year. Wembley’s long term goals even include plans to recycle used chewing gum to help resurface children’s playgrounds long after Live Earth.
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