Mobile phones are the ticket to Rangers games

Billboards for the Texas Rangers suggest fans go see a baseball game and give their BlackBerry some alone time. But now the team is encouraging customers to bring their mobile devices to the stadium.

Starting today, your mobile phone can be your ticket to the game.

The Rangers are among a handful of Major League Baseball teams to launch Tickets@ Phone, a technology that sends a barcode to a mobile phone or device that’s read by a scanner to gain entry to a game.

For busy baseball fans, the new technology means being able to buy tickets online at the last minute while avoiding lines at the will-call window. . .

“We’re giving people the flexibility to buy tickets anywhere and anytime,” said Andrew Silverman, the Rangers’ executive vice president of sales and marketing.

The Tickets@Phone launch also will give the team more detailed information about its customers – and how best to sell to them.

While the so-called mobile tickets today include only a bar code, officials hope to soon be able to target key customers with customized offers for tickets and merchandise over their mobile phones. (Full Story)

Last Updated on July 20, 2007

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