No such thing as a cheap ticket at Bell Centre

MONTREAL- How come the Montreal Canadiens charge full price for pre-season hockey games?

The simple answer to that question is because they can. It’s a case of Economics 101 and the law of supply and demand.

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But here’s the answer Ray Lalonde, the Canadiens’ vice-president of marketing and sales, gave when asked how the club justifies charging full price for exhibition hockey:

“It’s a good question,” Lalonde said. “But I can tell you this: it’s the trend. It’s what every team does in 80 per cent of the cases in professional sport, not just in hockey.”

They don’t do it in Buffalo, where tickets for the Sabres’ two home pre-season games ranged in price from $15 to $40. Children 12 and under received 50 per cent off all price levels with the purchase of an adult ticket. And they don’t do it in Washington, where the Capitals asked about 20 players to make 20 phone calls each to help sell tickets.

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Last Updated on September 24, 2007

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