Comcast and Live Nation have entered into a 10-year partnership that gives Comcast the naming rights to the former Tweeter Center located in Mansfield, MA. The Live Nation-owned facility will now be known as the Comcast Center, which became effective with the summer’s first concert there last week with Eric Clapton.
The 19,900-capacity Comcast Center hosts approximately 35-40 concerts per year. Some of the acts booked for the summer include Tim McGraw, John Mayer, Jimmy Buffet, the Dave Matthews Band and The Police.
“We are excited to join with Live Nation to place our name on one of the most-loved entertainment venues in New England,” said Randy Waddell, senior vice president of Sales and Marketing for Comcast’s NorthCentral Division, in a statement. “As we continue to invest and grow throughout Massachusetts, this partnership underscores our long-term commitment to delivering an unparalleled entertainment experience to our local customers.”