On the heels of its one-day price break in Southern California, where tickets for select Live Nation shows were only $10; the company is...

On the heels of its one-day price break in Southern California, where tickets for select Live Nation shows were only $10; the company is rolling out the same deal for purchasers in the New York metropolitan area.

For one day only, July 29, $10 tickets are being offered for the following: 14 shows playing the Nikon at Jones Beach Theater, mezzanine section only; PNC Bank Arts Center in New Jersey, lawn seats only; and select seating at Nassau Coliseum on Long Island

The $10 initiative not only helps Live Nation increase its ticketing revenues, but in venues it owns or operates, it can provide a boost to ancillary income; such as concessions, merchandise and parking. Live Nation operates Nikon at Jones Beach Theater and the PNC Bank Arts Center. Nassau Coliseum is a rental.

On the other hand, since Live Nation has done these types of promotions–sometimes a two-for-one ticket price—concert goers can wait until the promotion to buy tickets at the discounted price rather than at full price.

Of course, there is a risk that the concert will sell out at full price, but astute concert goers can pretty well project what shows will be viable for this type of promotion, assuming there is one.

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Nikon at Jones Beach Theater lineup:
(Dates subject to change)

July 30Poison with Dokken and Sebastian Bach
August 1Maroon 5/Counting Crows with Sara Bareilles
August 6Stone Temple Pilots with Black Rebel Motorcycle Club
August 10Judas Priest/Heaven and Hell with Motorhead, and testament
August 12Boston/REO Speedwagon
August 22Regeneration 80’s Festival: Belinda Carlisle, Human League and Flock of Seagulls, ABC

PNC Bank Arts Center lineup:
(Dates subject to change)

August 2Opie and Anthony’s Traveling Virus Tour: Rich Vos, Jim Norton, Patrice O’Neal, Bob Kelly, Otto & George, Mike Birbiglia, Nick DiPaolo and Greg Giraldo
August 7Maroon 5/Counting Crows with Sara Bareilles
August 9Judas Priest/Heaven and Hell with Motorhead, and testament
August 10Boston/Styx
August 12Poison with Dokken and Sebastian Bach
August 22Toby Keith with Montgomery Gentry, Carter’s Chord, Mica Roberts and Trailer Choir
September 13Music Builds with Third Day, Switchfoot, Robert Randolph & The Family Band, Jars of Clay

Nassau Coliseum:
(Date subject to change)

August 6Mayhem Festival: Slipknot, Disturbed, Dragonforce, Mastodon, Underoath, Machine Head, Walls Of Jericho, Black Tide, Suicide Silence, The Red Chord, Five Finger Death Punch, 36 Crazyfists and Airbourne

Last Updated on July 24, 2008 by By Jane Cohen & Bob Grossweiner