“ESPN and StubHub Expand Relationship”
SAN FRANCISCO, CA (BUSINESS WIRE) October 30, 2008 — StubHub, the world’s largest ticket marketplace, is pleased to announce its relationship with ESPN, the worldwide leader in sports, has been expanded to include television, radio, mobile and more robust online components. The agreement builds upon the successful implementation of StubHub’s ticket service across ESPN.com which began one year ago, further establishing a convenient destination for fans to search for tickets to sporting events nationwide.
StubHub and ESPN bring together a dynamic integration platform that will increase visibility of the StubHub brand across multiple channels, including:
— StubHub as the exclusive tickets provider on all ESPN Mobile properties
— StubHub featured in new integrated widget technologies
— StubHub ticket centers and deep integration to have expanded presence on ESPN.com
— Integration and sponsorships with popular ESPN telecasts
— ESPN Radio Promotion, including popular personality Colin Cowherd
“Expanding on our relationship was of great interest to both parties,” said Marc Horine, vice president of digital partnerships and sales development, ESPN Digital Media. “Both ESPN and StubHub have made it a mission to serve fans first and foremost and we believe offering our viewers and users a greater connection to tickets supports that.”
StubHub’s unique, unrestricted marketplace, dedicated solely to tickets, provides fans the choice to buy or sell their tickets in a safe, convenient and guaranteed environment. The company’s FanProtect(TM) Guarantee and award-winning customer satisfaction are attributes that have made StubHub a destination for millions of ticket buyers and sellers.
“As huge sports fans ourselves, we know how much ESPN plays into the lives of ticket buyers,” said Ray Elias, director of marketing for StubHub. “This integration effort not only ensures visibility with a critical demographic, but also serves as another example of the adoption of our ticket marketplace, which we’ve worked to build as a safe, secure and reputable place for everyday sports fans to shop.”
StubHub currently partners with more than 60 professional and collegiate teams including World Series participants the Tampa Bay Rays and Philadelphia Phillies, acting as each team’s official platform for fans to buy and sell tickets. StubHub is also the exclusive secondary ticketing partner of the Chicago Bears and the University of Southern California.
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee(TM). Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA complemented with music artists like Madonna and companies such as ESPN and American Express.
StubHub Corporate Communications
Sean Pate, 415-222-8442